The project was designed by the Association of Entrepreneurs and Professionals of Albox Valle del Almanzora (AEPA), and has been funded by the Ministry of Economic Transformation, Industry, Knowledge and Universities. It aims to boost trade in Albox and Alnzora Valley and to incorporate digital tools to increase sales and improve services offered to affiliated establishments.
AEPA-Valle del Almanzora, an association that has more than 70 businesses affiliated in Albox and in other areas of the region, will launch an app to promote sales, communicate promotions, offers and events to customers and users, and to bring the professional services to the SMEs. It will be accessible on all electronic devices. This will increase the visibility and image for the association and its member companies. It will also allow you to identify consumer trends and enable direct communication with customers. This will save on advertising. The association also received a subsidy to renovate its computer equipment.
The subsidy covers trade promotion activities such as the “Back to School” promotional campaigns in September, the “Scratch and Win” draw in October, the Christmas workshops, and the raffle among customers to showcase products from associated businesses. Also, the Black Friday promotional campaign in November, one the most important for the association, has included advertising actions, raffles and music on the streets of the Open Shopping Center in Albox.
The association also plans to create other revitalization activities in 2022, including sales, father’s day and mother’s day, and the White Night. It will organize the White Night in June, and will include the sale and service of products and services in tents placed in the streets by the CCA, raffles and musical performances.
The Ministry of Economic Transformation approved a 14986 euro incentive for the Merchants Association of the Open Almeria Centro Shopping Center within the framework of this aid line. These actions include customer loyalty actions and information campaigns to increase sales.
Emilio Ortiz Lopez, the delegate for Employment, Training, Self-Employment, Economic Transformation, Industry, Knowledge and Universities, stated that these incentives would promote the work of supporting and promoting Trade carried out by Sector Associations, which in Almeria include more than 15,500 commercial establishments and 65,000 employees. This will increase the competitiveness and revitalize Almeria and Albox>>.
Assistance for municipal projects and commercial associations
These grants, among other activities, support merchants’ associations in localities through an Open Shopping Centre in their shopping areas. They also help with street market promotions and municipal markets of supplies. A maximum amount of subsidized funds per entity is 40,000 Euros. Local associations with less than 20,000 residents can get 25,000 Euros. These resources can cover up to 75% of the costs of the actions.
The application period for assistance for projects to modernize small business and craft promoted by municipalities in Almeria, with a budget of 217.500 euros, can be opened until January 31, 2022.
Get consumer vouchers HERE for minimum purchase of 30 euro
The implementation of the so-called ACA consumer vouchers is part of the regulation for aid to commercial associations. These vouchers are intended to stimulate the demand for commercial services and products in small, local businesses. This measure will allow consumers to redeem the vouchers at their purchase in establishments that are attached to the merchants’ and artisans who benefit from it.
Each association can request a number of bonds that they can use in their various promotion and consumption incentive campaigns. For every minimum purchase of 30 euro made by consumers, the bonus amount will be five Euros.