“Here is the Ica store, which abolishes the vat on feminine hygiene products,”

“From next week, the Ica Supermarket Överkalix to remove all vat on feminine hygiene products. It means that the goods get a price reduction of 25 per cent – and now hope the traders that take after their initiative. “

“– To buy feminine care products is no choice. Half the world’s population is dependent on the articles and they should not be punished for this, ” says the Ica-merchant David Larsson. “

“Since 2016, it has been possible for EU countries to decide for themselves what rate they shall be of sanitary protection, which meant that France has lowered its vat from 25 to 5.5%. In Sweden, however, is the vat on goods that tampons and pads left on the 25 per cent. “

“the Question of the different types of subsidies of feminine care products is something that has long been debated, and last year ran the Pharmacy the Heart of the campaign ”you Have the vat, or?” where they removed the 25% rate of vat, which the Aftonbladet previously written about. “

“Now decides an Ica store in Överkalix to take a position in the question – and abolishing vat on all feminine hygiene products in his shop from april 1, this year. “

“– We were very surprised that we haven’t seen a single shop in the food sector to do this and felt ”this is something we must do,” said David Larsson, Ica retailer at Ica Supermarket Överkalix. “

“David and his wife Lina have been the Ica-retailers in the store in a year and a half. During their management meetings, along with two other board members, discussing the often how the Ica-store may be able to contribute to a positive development in society. “

“– That the Ica store, we think that we have a responsibility to give back and affect the society in a direction that we think is good. This is a way that we in the food industry can help in the fight for gender equality. “

“According to David is their initiative, nothing that will solve the whole problem but they think it is a step forward – and a step they take. “

” We want to go in the forefront to reduce the price by 25 per cent and hope that our industry colleagues, and competitors for the part, following. “

“”Is a question of equality” ”

“in Addition to inspiring other grocery stores, they hope also that their initiative will rub off on the politicians and David would like to see a debate about the high rate of vat on feminine hygiene products. “

“– It is simply a matter of equality. To buy feminine care products is no choice. Half the world’s population is dependent on the articles and they should not be punished for, “says David and continues:”

“– and this was not a financial decision but one based on values. We will of course get less money but we do this because we think that it is right. In addition, we see it as a long-term investment because it is something society will do well. “