There is a creative bustle that evening. On the walls, colored pieces of paper with Slogans hanging. While employees of the “wirDesign”, one of the largest brand agencies in Germany, sit focused on their Laptops, and confer, begins Dörfelt the Illustrator Jana, to paint in the wind, a picture with a pencil and a brush.
The customer, as it is called in the industry, wants a Revision of its guides and in thirty minutes Deadline. “I’m not sure if I can do it. But I’m trying everything,“ she says with a mischievous Smile. Under the pressure of time make something of everyday life in the work is the life of a Creative. But on this night everything is a little bit different.
for the sixth Time, taking place the night shift last Friday, only the day is not the time (in the middle of the night) and the place (in the premises of the daily mirror publishing) unusual – it is mainly the customers themselves.
When you are seven social projects in Berlin. In a single night, you get a support, you can afford probably otherwise never would have. One of these projects is the Initiative “arbeiterkind.de” that supports students from non-academic parental homes on their way to the study. The Illustrator Dörfelt is part of the creative team, designed for arbeiterkind.de this evening of old guides.
Overtime donations for the good cause
The concept of the night shift is as simple as it is ingenious: 50 experts from Berlin creative firm Know for eight hours, and Can. in the service of charitable organizations With everything that has to offer the creative industry strategists: graphic designers, Web designers, developers, IT and communication experts, photographers, and marketing. to donate
Instead of money, or to take on a volunteer, donate your skills and work Overtime for the good cause. The idea is not new, it was born 15 years ago in the Netherlands.
Sawsan Chebli welcomed the participants as the screen wife of the Pro Bono night.Photo: Andreas Ernst
Also in Germany is widely used, the concept now. “The night shift is now available in 13 German cities”, says Hauke Brekenfeld, one of the organizers. “50 Creative work eight hours, for a total 400 hours of work for seven projects,” he says, smiling. “It’s amazing what a single night of anything goes.”
The initiators of the Berlin night shift – the Congress Agency pcma, the Berlin-based communications Agency, Omnis, the network of engaged businesses and non-profit intermediary organizations, UPJ, as well as the galley, communications, office for Social Entrepreneurship and rejoiced in 2017, with the cooperation partner and a founding helper daily mirror, as well as all of the supporters and the commitment of companies, the price of the land of Berlin.
As every year, six projects of a Jury were selected. The seventh is sponsored by the daily mirror, as always, his premises. The daily mirror, the selected project is the “Women’s Welcome Bridge”, a web site, the acquaintances between Berlin and refugee women continues. “We are kind of like a digital Bulletin Board,” says Gabriele Kämper from the carrier of the project, the Association caterpillar and butterfly. “We women can log in, if you need help, want help, or just need a nice acquaintance.”
“Have been through to something
return” Because the project, although many refugee women, but far less potentially committed inside Berlin, applied for a job in the night shift. Desired, the design of a poster that could hang in all of Berlin.
The creative team consisting of two photographers, a copywriter and a designer, was able to meet the request this evening and had, in spite of the long day and a lot of fun. “I have been through, to something back,” says the photographer, Maike Password from the professional Association of Freelance photographers and Film-makers.
she had read in the daily mirror of the night shift, and with the Help of the editorial reported: the Association would like to participate in an Advisory capacity. “It gives me a good feeling, because I help with my Expertise and can afford something,” says Maike, while you are eating suitable to the time, midnight soup.
The posters will be seen everywhere in Berlin on the advertising areas of the company Ströer. This was explained in advance also ready to help and provides at least 100 billboards.
That can Help make it fun, has a sense of Bernd age. He is the Technical Director of Turbine Kreuzberg. “It’s great to do something that makes a joy, and at the same time a social component. Often, it is not so that you can get just the ass when it comes to show social commitment,“ he says with a grin. “Here, I can help with what I can.”
The Internet-consulting company Turbine Kreuzberg takes care of digital strategy and technology issues of companies and Start-ups. Together with six colleagues age this evening if the night shift is to build the “big friends for youngsters (biffy)” a new web site. Biffy organized sponsorships of adults to support children in the long term in their development.
“I love the night shift to ensure that it exists and that you do what makes you and the so very different than many others,” said Secretary of state and screen wife the night shift, Sawsan Chebli, to the start of the event. You will notice that the social threat crumble Together. But they also see a strong civil society.
“more,” she said. “Maybe we are quieter, but we are more.” Later, at the end of the night shift at 1.30 PM in the presentation of results in a lot of drowsy faces. But most of all you see here is something different: innovative social Engagement. And the power of courage.
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Creative advise Social “night shift” in the daily mirror
Annette Kögel