the Reason why is a directory, completely free of women and girls, which the company sent out of the country by 2017. The catalog was addressed to Israel’s orthodox jews.
Stämningsmålet is a class action brought by an orthodox woman, horrified by the directory, and human rights, the Israel Religious Action Center.
Ikea’s israeli branch, at the equivalent of around 3 500 sek per each of the 10 000 orthodox women, which they estimate to have taken the damage of the directory.
“This discrimination and exclusion has seriously insulted, angered and traumatised those who received the directory,” it says in the lawsuit.
Ikea’s Swedish headquarters has gone out with an apology, according to Haaretz.