“The police break down – take the help of influencers”
“To the police money to go to the glossy kändisminglare and instagramstjärnor?”
“Recently paid the authority a series of so-called ”influencers” hundreds of thousands of dollars to promote the police academy.”
“the 27-year-old pr guy is Daniel Redgerts instagramkonto filled of pictures of businessclassresor to London, Saint Tropez and Hong Kong, on a luxury yacht, a private jet, a helicopter ride, countless fancy dinners, celebrities and first-class hotel. The actual business idea seems to be to portray himself as a chic man who tumbles around among the white dunbolster in the world.”
“So stand a post. Suddenly calls on Daniel Redgert his 30 000 followers to apply to the police force: ”the Police are one of society’s most important bodies,” writes he, himself mostly schooled at stureplanskrogar, during a selfie in front of the police headquarters in Stockholm.”
“Perhaps it would be in his place to justify why someone would want to rip the poor polislön, when you instead can live flashy influencerliv, Daniel Redgert. “
“Daniel Redgert writes: ”You can work with everything from to be polisrytt to bombtekniker. Amazingly after all!””
“Incredible, also like many of the Police paid him around 15 000 sek for the post. Twelve so-called influencers were hired in the campaign, which was launched by the police in the autumn, and has cost taxpayers a total of 350 000 sek. Including some dokusåpestjärnor, a mammabloggare and debater Elaine Eksvärd have posted pictures and clips of happy poliskonstaplar, and invitations to become polisstudent.”
“According to the police authority’s communications department has been selected with care, of a ”global influences marketing network”, a pr agency specialized on social media. “
“–It would be credible people. They were, for example, to certify that they were not convicted of a crime and do not have a liberal attitude to drugs, ” says Lena Glennert, communications strategist within the police.”
“She works in a communications department with almost 200 employees who will do the advertising for the police. The number of police officers decreases steadily. Therefore pay the authority also expensive for the external pr agencies and influencers, which will do even more advertising for the police. At the same time as the individual police officers themselves become the ”influencers” that puts out beautiful pictures of themselves in uniform, to the sponsors and tens of thousands of följares joy. “
“the Insurance authority has engaged influencers to disseminate information about the health insurance. Systembolaget, the Authority and the public employment service are other agencies that invest in klickonomin. Recent attention to the County administrative board of Stockholm procured a framework agreement for the influencers. Well it’s just a matter of time before the tired officials can also city governments need to piggas up of the smile social media profiles.”
“You can think what you want about it, but probably we should accept that the time with the bulletin board as a source of information is past. “
“the Police say themselves that a million people were reached by the instagramkampanjen. “
“We may hope that some of them want to become police officers, rather than influencers. And just get used to government communication is now relayed through the people who make the lifes of their adventures we did on social media. “
