A COP puts their dog out of the vehicle. Another speaks to the long road with a Marginal. A third helps children on the Baker plant, to untangle cords. It is not scenes from the everyday life of the city police, but their new advertising campaign. It bears the title: “don Zürich to your area.” Yesterday, the security head of the Department, Karin, presented Rykart.
The Reportage-like images have an unusually artistic claim for an advertisement of the city police. They come from the Swiss press – and reportage photographer Dominic Steinmann. For this, he spent a few nights on Patrol. What is striking about the images is, however, also is seen with one exception, every woman in Uniform.
Only 16.2 percent of women
This is not a coincidence, it is the declared intention of the safety Department of: equal to, more women in the uniformed police. “The proportion of women currently amounts to 16.2 per cent,” says Rykart. It is now important to show that the city police is also for women an attractive and suitable place of work.
women dominate the new campaign of the Stapo. Image: PD
But it’s not only the fairer sex, more and more people to with relation to the city you would like to more at the Stapo. Was illustrated yesterday morning by a police officer – she introduced herself as a native of Zurich-information was about her work. “A Flair for Urban is important as a city policewoman,” she says.
Also, one wishes for more people with a migrant Background in the corps. This is not new. Already in the strategic Plan in 2016, the former security head Richard Wolff that was recorded. “The city police should ideally be a reflection of society,” says Rykart. Markus Villiger, head of HR at the Stapo added: “A migrant Background, as when used on the road often positive. Especially in the night life.”
Specific strategies to achieve this, don’t give it to so far. Most of it is done by word-of-mouth. Of the approximately 350 people, however, who apply annually, in two equal those qualified, the better chances of the migrant Background. (Tages-Anzeiger)
Created: 28.03.2019, 18:17 PM
