“Influencerna as the peaks and drops on Instagram”
“the Follower leaves the profiles Kenza and Yoga Girl”
“All the more influencers lose followers on Instagram. “
“It shows a new study that influences marketing company Beatly implemented. “
“– Kenza has decreased in the number of followers each time I have been inside and checked out, ” says Beatlys co-founder Viktor Bergström. “
“in The past 30 days have influencern Kenza Zouiten, 27, on average, lost 417 followers per day on Instagram. It shows a new survey that influences marketing company Beatly has done. “
“Rachel Brathen, 30, who runs instagramkontot Yoga Girl, losing an average of 83 followers per day. “
“– It is interesting that so many major influencers lose followers. I have been following Pedro for quite a long time and she has fallen in entourage each time I have been inside and checked out, ” says Viktor Bergström, co-founder of Beatly. “
“the Fake accounts behind the downfall”
“more and more influencers lose followers on Instagram think Viktor Bergström depends on the action which the platform is taken to clear away the ”bots”. According to him, is the number of ”cures” of two to three percent of all followers.”
“the Mistake that many advertisers have made in their marketing is to look at the number of followers and not the actual engagement in the form of comments and likes. “
” the Advertisers are throwing their money in the lake. It is not about looking at who has the most followers, but about what influencerna partnered with, what their followers like and where they are in the world, ” says Viktor Bergström.”
“That companies advertise through influencers is a trend that has increased significantly in the past few years. In 2017 turnover influences marketing approximately 660 million kronor in Sweden, an increase with 35% compared with the year before. “
“They are the greatest on Instagram in Sweden”
“► Anna Nyström, 7,34 million followers, comments per post: 1858, growth per day: 4368”
“► Rachel Brathen, 2.15 million followers, comments per post: 530, growth per day: -83”
“► Linn löwe’s, 1.74 million followers, comments per post: 970, growth per day: 1413”
“► Kenza Zouiten, 1.74 million followers, comments per post: 255, growth per day: -417”
“► Janni Delér, 1.39 million followers, comments per post: 189, growth per day: -260”
“► Christoffer Collin, 1.29 million followers, comments per post: 109, growth per day: -116”
“► Angelica Blick, 1,22 million followers, comments per post: 181, growth per day: -168”
“► Joakim Lundell, approximately 900 000 followers, comments per post: 2900, growth per day: 41”
“► Therese Lindgren, approximately 890 000 followers, comments per post: 443, growth per day: 231”
“► Jonna Lundell, approximately 725 000 followers, comments per post: 1304, growth per day: 147”
“► Anders Bagge, approximately 500 000 followers, comments per post: 115 growth per day: 117”
“► Rebecca Stella, about 490 000 followers, comments per post: 109, growth per day: -45,”
“► Isabella Löwengrip, approximately 460 000 followers, comments per post: 56, growth per day: 179”
“▪ With the swedes meant those who entered Sweden as a nationality in the Instagram”
“▪ on the charts is the only influencerkonton, i.e. persons”
“▪ Involvement is the average of the last 10 images”
“▪ Growth is the average over the past 30 days.”
