at Least three motorcycle brands will be on the 17. Edition of the “Swiss-Moto” from 20. to 23. February 2020 in Zurich-Oerlikon are missing. The Management of the trade fair operator and the organiser, MCH wants to remain the concept of the Swiss Motorcycle show anyway faithfully.
” BMW motorcycle , and Triumph not in 2020,” confirmed a MCH speaker to the news Agency AWP. Also, the Austrian motorcycle and sports car maker KTM, which is part of the Pierer Mobility AG, will be represented without the Swedish subsidiary brand Husqvarna. In addition, the Aargauer Ofrag group as a representative of the brands Vespa, Aprilia and Moto Guzzi want to reduce the size of the surface area of your stand solid.
all the Japanese “(Yamaha, Honda, Kawasaki and Suzuki) are” still on Board, as well as Ducati and Harley-Davidson.
In the last, Swiss-Moto exhibition of Hollywood actor Keanu Reeves was a guest. Video: Keystone SDA
For the Director of the “Swiss-Moto”, Yves Vollenweider, such Cancellations is nothing New: “Some exhibitors increase their performance and other reduce”. At the same time, he stressed that the participation of BMW and Triumph in the year 2021 is “not excluded”.
In the absence of the manufacturers, it is the number three and seven on the Swiss market. The two omitted according to the latest data of the Association of Swiss motorcycle importers currently, about 15 percent of the annually sold two-wheelers.
Despite the loss of two manufacturer Vollenweider does not expect a decline in the number of visitors, the 2019 was above the mark of 70’000. The organizers of the “Swiss-Moto” expect but with lower revenue: “of Course the absence of these major brands financial is technically not a challenge for us,” admits Vollenweider.
The exact output failure, the organizers did not call. It is clear that the exhibitors pay between 145 and 172 Swiss francs per square meter. At the same time, some of the newly available surfaces to be joined with other trade fair participants on the interest.
Stable prices for exhibitors
the price policy want to hold on to the organizers. The prices had remained for twelve years, during the the event, costs are increased. In addition to currently working on “solutions to further reduce the total of the invoice for the Exhibitor, without the need for the concept of Swiss-Moto fundamentally change,” said Vollenweider. Swiss-Moto stand is also in close contact with potential exhibitors and the Association of Moto Suisse.
Eric van der Ploeg takes to the Motorcycle show in Zurich, electric Motorbikes under the magnifying glass. Video: Tamedia)
The parent company of the organiser, MCH, based in Basel, is currently in a difficult Phase. The on the Swiss stock exchange-listed group reported in the first half of 2019, a negative net result, compared with a profit of 21.5 million francs in the year-on-year. The loss was partly attributed to the poor result of the last edition of the Baselworld watch and jewellery fair back. (nag/sda)
Created: 14.11.2019, 18:58 PM
