For more than three weeks ago, beat the egg record as Instagrams most liked picture and at the time of writing it up in 52 million lajks. Which can be compared with the previous record – a post where Kylie Jenner reveals the name of his newborn daughter – with nearly 19 million likes.

the Account with the new record, ”world_record_egg”, then the first image uploaded additional photos are only depicting the egg. But in the later pictures can a crack in the shell be seen, which is growing bigger and bigger for every post.

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which was published in the Monday, seen a movie where the egg is bursting with the text ”Press on social media affects me”. (The pressure on social media is getting to me).

In the post it says also that if those who recognize themselves in this situation can visit a website with links to various activities that provide help and support for mental illness.

Since the egg hit the record, there has been wide speculation on whether or not there has been a campaign for a large brand or lajksen to the image has been purchased.

britt worked in the advertising industry, said that he, along with two others are located behind the account, reports the BBC. The team behind the egg shall be created only in order to see how many likes it could get, says Chris Godfrey.

Read more: A completely plain egg beats Kylie Jenner – most-liked on Instagram ever

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