120 million Swiss francs puts one of the richest families of the country to the table to secure the top position in the local Co-Working Business. If someone still had doubts that it really is a “Megatrend”, the “start” as it’s called in the industry: So that the proof would be provided. Object of purchase is the Swiss business of IWG, a global leader in the market. For the 120 million, there are 38 shared offices, including a dozen in the city of Zurich. Not the real estate , mind you, but simply the operation, the Know-how and the rights to the brands “Regus” and “Spaces”.
As the buyer the group of the Brazilian multi-billionaire Joseph Safra has occurred, which has taken a few years ago, the Basel private Bank Sarasin. Safra, part-time in Crans Montana in the Valais, a resident, according to the “balance sheet” of the richest banker in the world. His Partner in the Takeover of the little-known Geneva Investor Philippe Peress, Director of a company, which provides services for banks.
Zurich, with its financial centre is in comparison with Amsterdam or London as a development area.
Peress had been working with the IWG on the luxury offer “No18”. He is not convinced that Co-Working is not only for small Start-ups. The high-skilled workers, according to which its customers are looking for, would like to avoid long trips to the workplace, he said in an Interview with “Monde Economique”. After the announcement of the Takeover, he announced that the Co-Working business in this country to expand. Zurich with its financial place in the industry in comparison with Amsterdam or London as a development area. The 120 million Swiss francs are, so a bet on the future.
The Big earn to the Little ones with
the market leader IWG, several titans of the Swiss real estate sector, which are convinced of the Co-Working model, after they were, according to the insiders, initially rather hesitant. As a pioneer among the Big PSP understands, as CEO Giacomo Balzarini in an Interview with the magazine “Private” said. Co-Working is a “key growth driver” and the IWG is a “good tenant”. PSP has granted to the company, among other things, a part of the burned-out building at the Zurich main station, where in a year of luxurious Business Lounges of the brand “No18” should be created.
At IWG rents in Zurich insurance, Swiss Life, the largest private real estate owner in the country. In the new business field, conspicuously active. The business at the Front and leaves them “between players” as the IWG, with the conventional lease agreements, such as Giorgio Engeli, Swiss Life said. On the other hand, the insurance company is involved in the case of smaller Co-Working companies in Zurich directly by the business.
Is operated by the cooperative “Village Office”, but is actually Swiss Life: The Co-Working Space at the Tessinerplatz. Image: PD
The co-operative “Village Office” on the Tessinerplatz, for example, has no lease, but performs the operation in the direct order of the group and receives a success-dependent remuneration. Anyone who books a place, is a guest at Swiss Life, without realizing it. The cooperative is not only because of their experience in the construction of such “communities” between, but also because it conveys that Image, seeking the targeted customers, an insurance group would have trouble.
The Credit Suisse try your own
A similar conversion, but for a traditional Business audience, as well as tested the Swiss Life in the eye-catching spiral tower of the Swiss Life behind the train station Tiefenbrunnen. The prestigious about it for several years empty and served also as a Pop-up Restaurant. According to the Engeli vacancy rates in the office market, the drivers behind the investment. To respond to the Express wishes of Tenants: Many companies, large financial services provider, wanted to stay flexible, which relates to the offices. There is a large customer rents several floors, but hopes that a further floor, from a provider such as IWG is located, so you can react to fluctuations.
As the Swiss Life real estate company Swiss Prime Site : you are not by yourself in the Co-Working Business, but works with several large and small providers, keeps it. With the exception of Credit Suisse, which launched to the Surprise of the industry with “Spoom” just a Co-Working brand is: The beginning of it makes in the smooth Park in the city limits, further locations are to follow.
real estate companies knock off
As independent of those of Zurich Co-Working companies that currently compete to the square of the largest domestic provider call, so the Position behind the international firms. They are called Impact Hub, Office, Lab, Westhive or Flex Office and come from very different corners – Impact Hub is aligned, for example, a non-profit. The independence could change but in some soon, because they are just to Expand strongly, and in the case of new rounds of financing the large Immofirmen knock is now heard.
For Uncomplicated, parents, and Networker The best Co-Working Spaces in Zurich, compiled by the Züritipp.
With these local providers are already in business connected. Office Lab, for example, has raised its first location in Altstetten four years ago, with Credit Suisse as an Investor. Flex Office has started with the support of the Swiss Prime Site in the fraumünster post. And Westhive operates in the Hardturmstrasse in a building of the PSP, the boss also sits on the “Advisory Board”.
The contracts will vary from case to case, often the Immofirmen are involved but yield investments in the business. Roger war Office Lab says that the large Player will appreciate the Co-Working providers as a reliable Partner when it comes to temporary use of demolition properties. The advantage: The property owner must not negotiate with tenants on the day, with a lot of small items, have already delayed some of the construction project.
state-based competition
One of the other Great mixes on the market, the public Hand. The city of Zurich, for instance, has the base camp in Altstetten, where the Creative come together in containers. In addition, they rented in the Werkerei Schwamendingen, the former Amag-building, cheap room, among other things, the Co-Working company creative space. The yield on the city’s speculation here is not financial but strategic: It is about the promotion of the creative economy.
With the free offer of Zürcher Kantonalbank, the private competitors have trouble.
the reformed Church, jumped on the train and rented in the middle of the old jobs of “do-gooders and creative minds”. With this kind of publicly-supported offerings, private Co-Working providers have no trouble. It is somewhat different in the case of the Zürcher Kantonalbank, which operates on the Bahnhofstrasse, the free office Züri. Because this is focused on the professional area, and therefore a direct competitor.
Created: 07.11.2019, 14:04 PM
