“Ikea, try the rental of furniture”
“the furniture giant Ikea is testing a concept with the rental of furniture. The bet is, according to Ikea, a step in the chain towards a greener business model.”
“at the same time can möbeluthyrning be seen as a response to growing competition from the traders as well.”
“– Customer behavior is changing, both in terms of how we act, and how aware we are linked to climate change and consumption, ” says Miki Tabakovic, head of sales for business customers at Ikea.”
“In Sweden tested möbeluthyrning to the business, while the Ikea in the Netherlands is aimed at students, which offers the rental of möbelpaket. The concept is scheduled to be rolled out in all 30 markets next year.”
“so Far around a dozen corporate clients who bought the furniture at Ikea for the 8-10 years ago been offered the opportunity to rent new furniture.”
“we also want to see how our furniture feels after having been used in public environments, in ten years’ time.”
“the Arrangement differs from the leasing of furniture where you can choose to buy out the goods at this end.”
“– We take on us the responsibility to give the product a second life after the rental period is over, ” says Miki Tabakovic.”
