The middle ages knew the diptych, the ornate double picture. On the one hand, the viewer saw a on the Passionsweg deposed, and on the other the crucified Christ. A minimal narrative in pictures.

Today, to make “Memes”. Above carrier, below residential block Hood. A sentence like “The Bronx is one of the most dangerous areas of the United States,” the punch line immediately afterwards: “In Switzerland we call this Spreitenbach”. The “Spreitenbach-Meme” comes from @Swiss meme. The image staring at you, because rappelts in the diaphragm. Friends, look at this! The salmon virus spreads.

Behind @Swiss meme Zeki Bulgurcu, the son of a cleaning woman and a foreman, who was born in Turkey and grew up in small-Basel. Bulgurcu is now one of the most successful Influencers in the country. Over a Million Fans he has on Instagram, Facebook, Youtube.

you follow him to laugh. And “Zeki” provides: the Time he flipped Urschweizer, time migrants. Time he posts from a barracks, out of the amusement Park. In horrendem pace he puts online. Videos, Memes, Photos,. Bulgurcu is that not all of the Memes that he posts are of him. The Like Economy of the Web requires replenishment, breaks and merciless.

Sounds exhausting. But for Bulgurcu Social Media to the rescue, as he called it, “the rat race rata” Job in the retail sector. How much he earns today, he says. “In any case, more than in the retail sector,” he says on the phone, laughing. He also has a Job in the TV channel 3plus, is there a Social Media Manager. He I but a doctrine in the retail sector, says the 28-Year-old.

Like Christoph Blocher

The range is huge. Even if “Zeki” about politics is talking about, are the tens of thousands. Bulgurcu was already in the “Arena”, interviewed Simonetta Sommaruga. It went to the facilitated naturalisation. It was a heart concern at the time, says Bulgurcu. Likes had been no matter. Christoph Blocher would he make time for that. “We won’t be safe anywhere in agreement. But we would find us.”

Too much politics does not want to operate Bulgurcu. Finally, he was mainly a Comedian. Policy polarized, distributes to subscribers, is almost as sensitive as Religion. “I would never settle never a religious Post. The only Trouble, endless discussions.”

No quarter-more jokes

So each Post remains a risk. The realized Bulgurcu this week. “Spreitenbach-Meme”, without any ulterior motives on the way posted, was completely and utterly without irony been added: a Teenager from Dietikon ZH went to show Spreitenbach AG the Ghetto-masters. There was the mass brawl in front of the Shopping Center, a blade, Bacher was a Dietiker the knife in the leg.

Still talking about the casserole, still Bulgurcu is irritated. “I don’t understand these young, would have expected what never. I can’t explain it to me.” Probably it had to do with lack of education, speculated Bulgurcu. It seems as if there’s a small, inconspicuous crack opened up between the “Zeki”, the Youth experts, and the anonymous mass, the liket and sharet. His Teachings has drawn Zeki Bulgurcu, anyway. He will, in the future, no Memes with Quarters – “but only the cantons against each other”.

(editing Tamedia)

Created: 08.03.2019, 10:19 PM