(procycling.en): A turbulent period for Team Sky, has also nourished the life of the early rumors that Rupert Murduoch-owned broadcaster Sky would consider the future as sykkelsponsor.
And now – maybe a little earlier than people had expected, is the day here. In a press release announces namely the commitment of the 2019 season is the last with the Sky as the main sponsor.
at the same time, it is clear that massemediekonsernet 21st Century Fox also cut its involvement in the team.
It means that British Cycling-general, Dave Brailsford and his management are going to have to hunt for new sponsors ahead of the 2020 season. It is not only easy. Recently, Jim Ochowicz forced to do the same, after that the BMC-the team’s rich benefactor, Andy Rihs, died. It is not easy to manage a cycling team and to keep the riders happy when it is approaching summer and time to renew the agreements.
since its inception in 2010
Cloud has been the main since Team Sky started in 2010. The company has also been deep into the british cycling federation, among other things, when it comes to betting on path and talent development.
We came into the sport with the goal of using the elite’s subsequent success of the empire to inspire greater participation at all levels of the population). After more than a ten-year commitment, I could not have been more proud of what we have achieved via Team Sky and our long-standing partnership with British Cycling. But after the 2019 season is the time for us to move ahead and open a new chapter in Sky history, says the chairman of the board Jeremy Darroch at Sky group, in a press release.
The british storlaget has had a solid edge over its competitors partly because of the team’s budget platform.
the Norwegian company in which navnesponsor in the Tour de France-team – Norwegian projects not applicable
the Budget is estimated at around 330 million Norwegian kroner annually. In addition, the team benefited of a scientific input to the sport at all levels and to be a leader in the utstyrsutviklingen.
the Initiative has also provided results when the team won the Tour de France 6 times in 9 attempts in the power of Bradley Wiggins (2012), Chris Froome (2013, 2015, 2016 and 2017) and in the summer with the triumph for Geraint Thomas.
at the same time has Sky-domination led to the UCI ever tried to find new ways to make treukersrittene more exciting, in addition, including Vincenzo Nibali advocated for the introduction of the budget ceiling in the international sport.
Brailsford: – In no way finished
One, probably not as happy news is Dave Brailsford. 54-year-old has been at the head of the British Cycling commitment to both on road and path, but must now realize that the project go ahead without Rupert Applications deep pockets.
– While the Sky has found out that they will do other things for the next year, is betting friendly on the future and potentially work with a new partner, should the right opportunity open up. Right now I would like to thank all the Team Sky riders, both current and former, and, above all, all our supporters out there. We are not in any way finished. It is an exciting year awaits, and we must do everything we can to bring more success to Team Sky in 2019, ” says the british artist in a press release.
It is not to come except that it has been a turbulent time for the british storlaget. The press focus has over time been negative, and it has not helped the team’s reputation with the salbutamol case around Chris Froome, the disputed use of corticosteroid in front of the Grand Tours and that the story of Bradley Wiggins received a jiffy bag (a much discussed medical delivery which, according to Brailsford contained a slimoppløsende means) was discovered by the british tabloiden The Daily Mail.
Sky-controversies
All the accusations ended up with that Brailsford and even had to ask for the hearing in front of the british parliament. In the aftermath was also Sky methods sharply criticised in an independent granskingsrapport.
there stood, among other things, read:
– the Application for medical exemption for the use of triamcinolone for Bradley Wiggins ahead of the Tour de France in 2012, meant that he enjoyed the performance-enhancing effect of this drug. This does not imply a violation of the WADA code, but just as full a cross the ethical border Sky boss Dave Brailsford even went up for the team. In contrast to what Brailsford explained to the committee, we believe the drug was used by Team Sky, within the WADA rules, to improve the performance of the riders and not just for medical treatment.
All the negative hype is, naturally enough, not mentioned in the press release from Team Sky, but it could be that the opinionens attitudes gradually changed towards the project that when seen as ’the most pure and transparent sykkellaget in the history of the sport’, and who themselves have struggled to follow up on the promises within the sykkelsportens gråsoneområder.
Sky investment in the initiative is no matter history in 2020. So it remains to be seen whether the initiative behind, among other things, pays Norwegian Kristoffer Halvorsen, continues after the time.
PS: In the fall announced the u.s. Comcast that they had taken control of the majority shareholding in Sky. They bought among other things, the shares Rupert Murdoch had in the company through 21st Century Fox. It also can he do something with the company’s decision to drop sykkelsponsingen.
Wiggins: – the Case was meant to destroy me,
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