Vitality, the desire to celebrate and enjoy life, and to return to normality. A surge in sport and leisure has been evident every day since April 26, the 20th anniversary of the Mutua Madrid Open. Record attendances and full capacity have been recorded. Cosentino is the world’s largest firm for the production and distribution innovative and sustainable surfaces. It will be present as the main sponsor of this tournament and will once again decorate the various spaces and facilities at the Caja Magica, Madrid.
It is because the Silestone(r), and Dekton (r) applications fill these days with color and design, which makes them the most iconic areas of the tournament. They are also the only ATP Masters 1000 or WTA 1000 in our country. Cosentino will be holding different solidarity activities on social networks as well as raffles for all who attend the tournament through next Sunday, May 8.
Mutua Madrid Open: Dekton(r).
Dekton(r), a Carbon Neutral product that provides elegance, durability, and sustainability through its presence throughout the venue, is what Dekton(r). The main entrance to the Caja Magica has counters in the Laurent color. They are complemented with two Spectra XGloss back panels or cladding.
The entrance to the VIP dining area is where all the beauty and possibilities of this super-compact surface are revealed. All tournament visitors should visit this area to be greeted with two wall murals in two new colors, Dekton(r), for the year. The central kiosks in the restaurant area show product application in Rem tones from the Natural series.
The Sky Lounge is the second main restaurant area at the tournament. Here, you can see the colors of Dekton(r), both on the countertops and on the walls. The access doors. The access doors.
The Mutua Madrid Open: New Silestone(r).
Cosentino’s mixed mineral surface Silestone(r) attends the Mutua Madrid Open with a new identity thanks to HybriQ(r). Both the brand’s social media activations and the product’s presence on social networks are a sign of innovation and sustainability. The brand’s sponsor stand will show attendees the Silestone(r), new products. The stand features applications of Ethereal Dusk and is the center of dynamic Silestone(r) actions. It also reveals the brand’s new communication campaign, “Changing the World from the Kitchen”.
The same color has been used for bar counters and cladding in Cosentino’s private area, where over 500 clients, colleagues, and friends will enjoy memorable moments. The VIP restaurant is where the new Silestone(r), really shines. They have the ability to apply the colors of the Eternal and Ethereal series to all the counters in the VIP restaurant, including the registration or access counters. This highlights the infinite bar in the central patio.
Social networks: Actions
The brand has launched a solidarity campaign during these days, based on the spirit of renewal and improvement. All tournament attendees who visit the Silestone(r), stand, will take a photo using the photocall provided and then upload it to their social media networks with @grupocosentino hashtags.
The brand also conducted a draw for two tickets to the tournament via its Facebook page. A series of questions related to the new communication campaign were answered. Silestone(r), and HybriQ(r).
