High quality products that are produced in the environment, such as honey, wines, virgin oils of olive oil, olives, sausages, and those related to diet were the delights of last night’s afternoon at Plaza de la Constitucion. They were enjoyed by neighbors and visitors who came to buy and taste them.
These products were all brought together at the 1st Andujar Es Gourmet Fair. This increased the value of the products produced in the municipality, and was distributed from it. It also helped to improve the Andujar’s production.
Andujar Esta de Moda, a collective, promoted the idea with the goal of promoting local agrifood sector and promoting direct sales of natural, local, and nearby products produced by Andujar farmers.
Commercialization
Montse Garrido was the president of the Andujar Esta de Moda Association. She stated that the event encouraged consumption in traditional commerce, and increased visibility for different businesses after a difficult period due to the pandemic. She stated that although we have grown as a collective, the Andujar brand has become a regional, provincial and local benchmark. Garrido said that the idea to promote the city’s products and trade was the inspiration behind her association. Yesterday, she spoke out saying that they want to showcase all of the potential in trade and products.
Because it was consistent with the City Council’s philosophy of increasing agri-food trading and promoting local products, the idea was welcomed by the council. This is because the Andujar gastronomy has been a claim for many who visit the city throughout each year. Pedro Luis Rodriguez, the mayor, praised these sectors’ potential for reinvention.
The Andujar Chamber of Commerce was very pleased with the design of the Andujar Es Gourmet fair. It also congratulated the groups on their recovery from the pandemic, and for displaying the values of the land’s products and the Andujar branding. .
The fair was a symbol of solidarity, as the proceeds from the raffle will be donated to the Association of Relatives of Alzheimer’s Patients.
