Keeper Experience, an influencers agency, conducted a recent study to determine the opinions of young Spanish citizens aged 18 to 35 about their views on influencers, social networks, and their preferences. It found that 6 of 10 people spend between 3 and 5 hours per day looking at their social networks, while 3 of 10 people spend between 3 and 5 hours. Women between 25 and 35 (63%) spend more time than men (36%).
Young people have adopted social networks as part of their daily routine.
For 46% of Spaniards, entertainment and fun is the main reason they follow an influencer. This is followed by the desire to receive advice and recommendations (30%), especially for women (75%), as opposed to men (25%).
Young people are more interested in content creators than ever before. Their opinions have a tremendous influence on how they dress, travel, choose a restaurant or live a healthy lifestyle. This study found that influencers who speak about fashion (51%), fashion and entertainment (48%), leisure and entertainment (42%), cooking (41%), beauty (41%), health/wellness (41%), humor (38%), and sports/healthy living (41%), are more likely to be interested in Spanish in the digital world. This segment is more interested in content that focuses on technology, family life, and handicrafts, rather than those about gastronomy or food.
According to the results of this survey, Instagram (82%) is the most popular social network. It’s followed by YouTube (65%), and Tik Tok (53%). They are also followed by Twitter (40%) and Facebook (51%). Other sites like Twitch (11%) or Snapchat (4%) are in the final positions.
