Goodbye Pôle emploi and hello France Travail. The new national employment operator will not officially see the light of day until January 1st. However, the government is gradually revealing what the future entity will look like. This Friday, December 15, the Minister of Labor, Olivier Dussopt, presented the new visual identity. Finished with the white E in a blue circle, room for a logo in the shape of a snowflake and made up of circles of different colors. “This new operator logo is the culmination of an unprecedented participatory approach which mobilized employees from the establishment of the design to the final choice of the logo. The objective of this approach was to allow each of the Pôle emploi agents to take ownership of the future logo and to reduce its creation costs,” explains the Minister of Labor in a press release.
Still according to Olivier Dussopt, this logo was not chosen at random. The form must recall “territorial anchoring”. Color circles, “the plurality of audiences”. Or again, circular shapes, “global support”.
Despite the care given to this achievement, significantly more complicated challenges await the future employment operator in the coming years. The first of these will be to improve support for job seekers in order to massively reduce the unemployment rate. The head of state has in fact promised to reach the rate of 5% by the end of his five-year term. However, after falling to 7.1% in the first quarter of 2023, the number of people looking for work has gradually increased to 7.4% in recent months. And all economists are counting on a continuation of the deterioration in the medium term.
To try to find a solution, a new director will soon take the helm of the national employment operator. This is the High Commissioner for Employment, Thibault Guilluy. Yesterday responsible for the mission of prefiguring France Travail, tomorrow he will have the keys to implementing his prescriptions.
