textile waste looks set to continue to grow, although cheap fashion unsustainability has been talked about in recent years.

the Finnish environment institute according to the (switch to another service) of the Finnish wardrobe is thrown yearly out of an average of about 13 pounds of textile waste. Estimated 70 000 tonnes of textile waste a year from 2015. Sector experts do not believe that the number would have begun to decline – on the contrary.

– Waste composition is examined regularly, and studies of textile waste mixed waste among them has increased. Number are at least reduced, because consumption has risen, said the Track-laying project project manager Sini Ilmonen .

This idea also supports the finns ‘ consumption habits; last year, finns bought more than a year, still money was used less in the past. Textiles receiving the Uff by recycling donated clothing has risen year by year (you move to another service). At the same time apparel imports from abroad rise last year (you move to another service) 2.1%.

fast fashion sustainability is talked about during the past year a lot. Perhaps that is why many was surprised over a week ago, when five stores opened a Polish fashion company made a sales record Triple (you move to another service) (IS) in the mall. Movements make history the largest opening sales.

– the Finns say the appreciation for accountability and domestic work. It does not appear in behavior. Still the main determining factor is price, and that’s the accountability to fly to the dustbin, said the fashion law doctoral researcher, deputy judge Heidi Härkönen .

Clothes and changing collections

in Finland the fashion market has long been unchanged, said chains business manager Seija Leppihalme . Now the Polish company saw Triplassa the opportunity to offer a new kind of fashion. The treble around 6, 000 square meters premises that was Reserved, Mohito, House, Cropp and Sinsay.

– This field has come to stay.

instant fashion typical is that the collections change frequently. Reserved global export marketing manager Michael Kniaz report IS:top (move to another service), that the character stores the collection changes every couple of weeks.

a Few years ago now, when a Danish investigative journalism tv program says the clothing giant H&M burning a ton of new clothes.

Leppihalme tell you that Triplassa unsold clothing exported to Poland, where the company has outlet. The rest of the clothes end up in the company, according to the charity. You can read this story from the end, what the corresponding H&M, Prism and the New Yorker.

it’s Good that people are demanding answers. Thus, the companies develop activities. Finland and the nordic countries are demanding it, that there needs to be accountability plan, said the LPP Finland Leppihalme.

Leppihalmeen according to data at a consumer might go crazy over the inaugural hustle. Agree is a design studies professor Kirsi Niinimäki . Niinimäki was surprised greatly to the Polish of the chain’s sales records.

I Know that people say studies something and then act otherwise. Offers and events may confuse the consumer the head, no matter how experienced they are discriminating consumer.

the Polish company movements to steer the Seija Leppihalmeen according to the discussion of fast fashion companies work. Monomer Niinistö / Yle”the vestry as the guardian”

the Clothes are still used for a shorter time, and the garment, the average age has fallen since the late 1990s. It tells us that clothing has become either low quality or cheap, said professor Niinimäki.

Now clothes are produced so much, not everything can be sold, he said.

Polish chain piloted the Leppihalmeen according to fashion is business, but now it is important to pay attention to how clothing factories produced. The Polish company has started Eco Aware program, said Leppihalme.

– Product re-use has played a significant role in that it used and getting a shot off. Production begins to act recirculated energy and use of recycled water, which aims to reduce the load on the environment.

the store according to the newspaper (you move to another service), the company has its own offices in China and Bangladesh. These control, for example, local subcontractors working conditions.

– Many companies monitor their own action. It is a little vestry as a security guard, said doctoral researcher Heidi Härkönen.

Sinsay store in vaatekasat rise to the debate this weekend, when the fashion student “fast fashion chaos” evening magazine pages. Monomer Niinistö / ylem of the consumer to identify the responsible operator?

the Consumer of fast fashion chains may show viidakkona. What can I buy so I can be sure, that tried to trample human rights, or don’t care about the environment?

Härkönen, according to the responsibility is the consumers but also fashion companies.

Many fast fashion companies may claim to be responsible. What companies do in practice, and who the factories to check? If the company’s accountability regarding the comments are vague, they do not tell anything. If you try to tell concrete actions, it is a good sign, said researcher Heidi Härkönen.

Also, the legislation could, according to him, guide the fashion industry in another direction. Britain proposed a one penny tax to (you move to another service) on each of the garment price. Including France intends to prohibit the unsold products disposal the next few years.

in Finland it is thought out as part of the corporate responsibility law, but the corresponding law would be good to get the practice across the EU, says researcher Härkönen.

Otherwise cheap countries can have a competitive advantage, and responsible companies will suffer from the situation.

Also consumer can do their part, Härkönen said.

– the Money can take a company that is doing something responsible on behalf of.

you Can discuss the topic of this story at the end at 14 until now.

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