Mark Zuckerberg just a few seconds takes to be his most important message to get rid of. “Good Morning”, he greets the audience in San José and the viewers in the Livestream. Then the crucial sentence is the following: “Today we will begin to build a social platform that is designed to privacy.”
After two years of scandals, Facebook radically. The repeated Zuckerberg in his Keynote at the developer conference F8. Dozens of times profess the Facebook CEO and other managers: “The future is private.” In the end, it seems as Facebook wool the public not only the world, but also convince himself.
But how credible is this promise? A Mantra to recite, is the one. One of the most important company in the world to rebuild completely, is the other. The most important announcements in the Overview and in the analysis of:
Facebook (the blue App)
change: Facebook’s core product gets a new Design. Both in the App and on the website of the striking Blue disappears, a lot of space and White looks more modern and is supposed to be faster.
Also in terms of content, Facebook admits: groups back to the center and get it’s own Tab. The function “Meet New Friends” should make it possible to close in places such as schools, workplaces or cities, make new friends. The new App will be distributed in Germany in the course of the coming weeks for the new website, Facebook takes a little longer.
analysis: , The Redesign was overdue. One of the biggest websites in the world for years, ugly, and slow. The focus is on groups, rings in the beginning of the end of the newsfeed. For years, the algorithm was suitable for Japanese-stocked Timeline, Facebook’s most important product and the ideal, between the contributions of friends personalized display advertising. But fewer and fewer people to share there content and see the Ads. You communicate better in enclosed spaces, you as a personal and private feel.
data collects Facebook in groups as well as in the Newsfeed. The information is even more valuable: Finally, groups-memberships, information about interests, and are suitable to personalize advertising. Also, with the “Meet New Friends” Facebook is more about friends and social relationships.
Messenger
change: The App is programmed from scratch and is supposed to be the “fastest and safest Chat platform in the world”. Thanks to end-to-end encryption, the user would not have to from hackers, intelligence services and “not from ourselves” fear, as Zuckerberg says. The Start is to be made “in the course of the year”. Just as long as it takes, until the new Apps for Windows and Mac appear, with which encrypted group video calls should be possible.
From Facebook’s perspective, at least as important: “We make it even easier to connect with potential customers”, say it in a blog post. In the future, users could post directly in the Messenger dates with “auto houses, beauticians, or cleaning services”.
“The future is private”, the new Mantra of Facebook.
analysis: Standard encryption is a step in the right direction. For years Whatsapp chat-user encrypted, now the Facebook Messenger is finally on the series. Optionally, the encryption is already for 2016 activate, but the feature is poorly implemented and difficult to find. In practice, hardly anyone is likely to use.
Also, Facebook could benefit from the transition: the trust of the users is increasing and at the same time Facebook can continue to collect meta-data. Who is chatting when, where, and with whom, learns Facebook with encrypted messages. This information is suitable for interest-based advertising, it needs no access to the content.
The new Business functions also show that Facebook wants to get more money out of the Messenger platform. 20 billion messages to users and companies on a monthly basis. For the companies, the direct contact is even more valuable than Ads in the Newsfeed – and, accordingly, they are willing to pay for it.
change: , The photo platform is to the shopping centre. Influencers can sell users soon direct products. Instead of Links in the comments will suffice, a click on the shopping bag icon to be taken to the Shopping page. In addition, Instagram has been testing a way to hide the number of Likes for photos and Videos. The Test will run only in Canada.
analysis: Facebook’s user numbers are stagnating – the rise of Instagram is enormous. Soon Facebook will earn the most money with the photo network, the mainly younger users it attracts. The new Shopping function shows where the journey goes: From an App, in the people’s once-private photos with friends and shared, has become a global Marketing platform.
The optional waiver of Like-Pay would be for users, however, a good news. In particular, Teenagers have to compete with your friends to the most “successful” posts. Likes have become the status symbol and generate a large social pressure. “We know that people Worry about how many Likes you get,” says Instagram CEO Adam Mosseri. It is up to Instagram, to prevent this.
conclusion
The American Journalist David Pierce from the Wall Street Journal puts it: “Facebook: The future is private. Facebook: ask your friends with whom you want to sleep and tell us all.” The Tweet refers to a new feature of the Facebook Dating platform, which is not yet available in Germany. With “Secret Crush,” you can set up to nine Facebook friends on a secret list – that is, if the or the other are also of interest indicates, it is a Match.
Video: The Keynote in 12 minutes
A company that is for years of a privacy scandal in the next slide, will most sensible collect information, people would not tell their friends? It is a strange idea, to explain a whole Keynote length the importance of privacy, and in parallel with this function.
Facebook has worked over the past two years, hard to be with a maximum of mistrust, suspicion, and those anecdotes have not exactly confidence-building. Anyway, you should not praise Zuckerberg for pure announcements: a year Ago, at the F8’2018, has Facebook promised a feature called “Clear History”. Users should be able to delete all of the data that Facebook offers. The implementation has been delayed several times and is still not in sight.
However, nothing, knee-jerk reaction to criticize everything that puts Zuckerberg in the views it brings, just because Facebook has implemented in the past, a few of them. After all, he seems to have the order of magnitude of the problem is understood. Several times he stresses that Facebook needs to not only its products but also its internal structure in a fundamentally new. That would take five, maybe even ten years. He also admits that he had to many questions yet no answers. This humility is Facebook.
When people increasingly communicate in private groups and using encrypted Messenger that can be dangerous for the democracy.
Because the challenges are great: If people increasingly communicate in private groups and using encrypted Messenger, which is good for your privacy and can be dangerous to democracy is: racists on spines in Facebook groups to each other, politicians use Whatsapp for political campaigns of Disinformation, and the Public gets from all of this. Hate-filled Facebook comments and extremist Propaganda on the social networks at least moderate and delete.
No company in the world can solve, or should these challenges alone. A month ago, has requested Zuckerberg stricter regulation and democratic oversight for global platforms. The remains of this Keynote is a sensible idea, regardless of whether the future is private or not. (Editorial Tamedia)
Created: 01.05.2019, 19:48 PM
