Style The jeans has become a symbol for the polluting fashion industry. For the production process, many chemicals are used, there is between 8,000 and 20,000 gallons of water per pair, and because the demand is so great is the cotton on to place is grown there, geographically not suitable for it. Fortunately, there is an improvement: many brands deal with ecovriendelijkere models and denimlijnen. 10 of those initiatives at a glance. 1. HNST