In the Swiss television market is raging a fierce battle for each user. The big Telecom providers spare no effort, to each other’s subscribers to poach. Industry leader, Swisscom and arch-rival UPC to do this, among other things, on exclusive sports broadcasts on their pay-TV channels. For the expensive television rights, the companies had to open their coffers.
Because of the number of currently 3.7 million households grows only slowly, and hold the provider to new buyers on the look-out. Swisscom is now in the tourism find.
Established competition
The Telecom group sold its TV product is now also the Hotels in Switzerland. With 141’000 rooms in the accommodation industry represents an interesting business environment. Swisscom is to be taken here, however, to established competitors like kilchenmann from Kehrsatz, BE, and AVS systems in Hünenberg ZG. The largest Swiss cable network operator UPC is also active.
The industry Association of the TV-trade does not want to speak for the government and quasi-government operating in the small and medium-sized firms dominated the market for the time being. The organization wants to wait and see what Swisscom does.
reason: Many of the 218 members of the Association work together with the Telecom operators. Moreover, it is not yet clear, such as Swisscom, sales, Installation and maintenance of your Hotel TV offer organized. Television dealers, which are not yet in this business field, sense a Chance.
erotic market collapses
On the screens in the hotel rooms has changed in the last few years, however, much radical. Kilchenmann-chief Ulrich Jost refers to the consequences of digitalization. Before the advent of the Internet, paid erotic films had been important sources of income for the provider. Meanwhile, porn sites with Free content in the network have become a hardly beat the competition. And, therefore, revenues are broken away.
A similar development can be seen in the case of the rentable movies. “The sales at the time of booking of the Hollywood-productions are on the decline,” says Peter Dürger, chief of AVS. New services, such as Youtube or Netflix have installed on tourists already on their Smartphones or Tablets. You need no TV to entertain yourself before you go to Sleep.
its importance is precisely why a fast wireless Internet is connection, so the hotel guests Youtube and Netflix can properly look. Here is the provider put to come up with new Services, the decline in the income balance. “Today, the availability of the Internet and TV-based services available in the hotel rooms is important,” says Kilchenmann-in-chief Jost. A TV Box and the TV not the device alone is sufficient. What is needed is a total package with access to Wi-Fi.
Swisscom offers the Hotels. For more than 300 stations and wireless Internet, the company requires a monthly fee of 35 Swiss francs per room. A good TV with a large screen, a key customer need, Swisscom will inform to your expectations. The show itself also in the case of the hotel reviews on the Internet.
Exotic channels available in
so quickly, the mobile devices are displacing the flat screen TV. Especially older tourists like to continue to be the classic TV experience.
the providers are also Required in the selection of programs. The visitors from the foreign demand channel lists, which also take account of their respective country. Guests from China, Russia and the Arabic region will want to look at their rooms stations from the home. Such channels were, until now, a lot of effort to broadcast via satellite. The digitization allows that exotic station come via the Internet, more straightforward manner in the Hotels. (Editorial Tamedia)
Created: 08.04.2019, 14:11 PM
