As at 31. In January 2003, the bookstore, Dr. Oprecht for always keep your doors lock, prevailed in the intellectual Milieu of Zurich, something like national mourning. No Charge to go there, but an Era, wrote the NZZ. The Emil Oprecht founded in 1925 bookstore at the Rämistrasse, belonged to the later of the politically engaged Europe publishing, was during the Second world war, a meeting point for many of Nazi Germany of displaced writers, actors and philosophers, and remained a Symbol of the cultural flowering in Zurich.

Now, 16 years after the closure, the message: The international gallery Hauser & Wirth with your publishing house in the historical rooms of the former bookstore Dr. Oprecht. The opening is planned for June. From here is then coordinated the international business of the Hauser & Wirth Publishers. Instead of the return travel agencies will be at the Rämistrasse 5 from now on books, and in the bookstore, an artist, a painter to re-run, authors.

Manually operated Lift

The Locally and located on the first floor rooms of the former European publishing house are currently being renovated with historical accuracy, so that the original architectural Details come to better advantage. About the wooden spiral stairs, and the manually-operated books, lift, Oprecht-Habitués remember, to be visible. According to information from the Hauser-and-Wirth-publishing Manager Michaela sub-villages of a showcase is to tell with an illustrated Timeline of the history of the place.

“We discover every day something New,” says sub-villages, which oversees the work of the renovation. For the Details, Barbara Sidler consulted, which has led to the death of Emmie Oprecht the book store. In the Zurich Central library housed the estates of Emil and Emmie Oprecht be a goldmine, says sub-villages. It had to be Max Bill, who designed many of the publications of the Europe publishing graphically, including the anti-fascist magazine “Information”, for the gallery is not unimportant – after all, she is in charge of Max bill’s estate. To underline, you want to let one of bill’s friend, the artist Georges Vantongerloo, 1932-designed Bar install (there are several design exist sketches).

The move of the gallery’s publishing of this prominent site and the related expansion plans – 2019, the number of titles produced by 12 (2018) has doubled to 26, a further extension is provided to fit in well with the current Trend on the art book market. It is increasingly difficult to make with professionally installed quality books enough revenue, which leads to their production from the traditional publishing sector moves in the art trade.

recently, the news of the closure of JRP/Ringier art publishing house, in the in the last 15 years, many important catalogues, and artists, published monographs has taken care of that for surprisingly little excitement. Associated had to say goodbye to the popular bookstore, which was supported by JRP/Ringier, from the Löwenbräu. The art books devoted to space in General bookstores is getting smaller and smaller, it is obvious. Even in the Museum shops, the shelves with art Souvenirs are getting longer, the books expenses small.

salary at the end of cross-financing

There is a gap in dievermehrt the boom-the art market professional animal large galleries jump. Most of them have their own publishing brands, the largest, most recently, art magazines – such as Larry Gagosians “Gagosian Quarterly”, Hauser & Wirth’s “Ursula”. “In purely economic terms,” gallerist Iwan Wirth on request, “our publishing activity is not justified. Hauser & Wirth is doing these for over 20 years, because it is through the gallery activity Fund.” Wirth also referred to the in-house publishing company as his “personal passion”, the biographer be justified: “My mother was a teacher, and books, almost more than art , were a part of my life from early Childhood.”

The program of Hauser & Wirth Publishers, explains Michaela sub-villages, stay close to the gallery: in addition to the exhibition catalogues to installation also biographies of artists (for example, Angela Thomas published the biography of Max bill, which is created on multiple volumes), or artists ‘ writings, lifting in the context of estate care from the archives, or to invest in Translations, if you find as in the case of artists like Eduardo Chillida or Piero Manzoni in the origin of language has only a limited readership.

Iwan Wirth refers to the in-house publishing as a “personal passion”.

for a gallery such an investment into the quality of the book attributed to quite different than for a publisher, is obvious. Not only the visibility of the gallery artists will be increased – with the books, the prints from the best printers on the finest paper, pleased to the collector. “We would not have to speak in the case of gallery publishers rather of Marketing for the Publishing?”, ask in an interview the Zurich-based art book publisher and comedian Patrick Frey, has moved into his 33 years ago, founded by Edition Patrick Frey 250 title of the objectives with the focus of its content, as well as the quality of manufacture is also on the collector’s interest. Frey could increase in the context of the recent Lowenbrau rebuild his premises, however, is working to reduce his program in the sense of a focus (from 30 in the previous year to 20). A publishing house such as his, says Frey, is, in fact, a Non-for-Profit and would have to be dealt with under the Chapter patronage.

Well-made books, however, there is a head of the Publishing house, under the villages of concern are, by nature, close to the art. In the case of a presentation of your program in China she was impressed by how people are touched by books, stroked, and even at you would have sniffed.

(editing Tamedia)

Created: 08.04.2019, 06:49 PM