” I know that it is superfarligt to express something like this in Sweden: XC40 is a compact suv, the Evoque, a compact lyxsuv. Premiummässigt start the Evoque where the Volvo stops, ” says Søren Hyltoft, head of media relations in the Nordic region for Jaguar Land Rover.
within the indian fordonskoncernen Tata Motors thus has a pronounced ambition for their brands Jaguar and Range Rover to compete with the German premiummärkena Mercedes-Benz, Audi and BMW. And then left the Volvo behind…
With the launch in 2011 of suven Range Rover Evoque managed the division diversify and reach new customer groups, not least women. It revolutionary was that the model, with its bold design and compact construction was a clear indication that a Range Rover does not need to be a stridsvagnsliknande behemoth that oozes ”out of the way”.
When sales started in september 2011, Jaguar Land Rover rejoice that you have already received 18.000 pre-launch orders on the new model. Barely a year later, it had more than 80.000 Evoque sold the world over. Now, almost seven years later, century perched on just over the 800,000 cars sold.
generation was 2.262 Range Rover Evoque, registered in Sweden. The goal now is to 500 new Evoque will have been sold before 2019 is about to end.
” Yes, I see it as realistic if we look at all sales channels. We have been working very hard in Sweden to get to the right price level in relation to its competitors, both for private customers as for företagsleasing and privatleasing, ” says Søren Hyltoft.
– Structural, this is a 99.9% new Evoque. The only thing it carries from the previous model is the suspension of the doors, ” says Hyltoft, with emphasis.
the generation out? Such usually show up as both a completely new exterior and an almost equally new content. When the Range Rovers nordic representatives a couple of weeks ago on location in Stockholm presented a new Evoque so could not even they deny that this new generation, so when that is on a softer designed the front, the exterior looks just the same as its predecessor.
Hyltoft and Anders Lundgren, sales manager for Jaguar Land Rover in Sweden, believe that the what comes inside the brand new car – despite largely unchanged dimensions – in combination with pricing provides a competitiveness that should get the Evoque, together with the Jaguar E-Pace to become the most important cogs in the ambition to get Jaguar Land Rover to grow further in Sweden.
the Interior is clearly a new Evoque that will be launched. Photo: Kalle Holmberg
– for Example, Audi Q5, slightly larger than the Evoque, but our car is at the same time better equipped.
” Yes, and we have now regarding new Evoque mildhybridmotorer both for petrol and dieselalternativen in five of the six sources of power, to achieve fuel and emission reduction. In addition, a plug-in hybrid next year, ” says Søren Hyltoft.
Søren Hyltoft. Photo: Jens Panduro
” But an important nuance of this debate has occurred in recent times as regards the diesel and emissions. If you are running, as I, between 6,000 and 7,000 miles a year so a petrol car just for large CO2-emissions. The corresponding emissions for the diesel is superb lower. Particulate emissions is a diesel problem, not CO2, in the same way.
” This must look far back. Both Jaguar and Land Rover, now both of Tata, has never had so stable a basis as now. In the short term, Brexit and the trade war with China for the owners. In the long term, you have to remember that we as a group has grown substantially during the last ten to eleven years.
lanseringsstarten past weekend, with the display of the new Evoque at the traders, could the sellers of the British Motor Group in Årsta in southern Stockholm, to conclude that it started well: Up to ten orders had been placed on the new Evoque, and the new customers will have to wait for June–July delivery, according to the seller Afram Demir:
– If there is a car that appeals especially to women? I would probably say that the Evoque is a unisexbil, men and women show about the same interest. And there is great interest, ” he says to DN.
