the music industry has long dödförklarat music journalism. But the entertainment industry is still very much dependent on the fact that texts like this are written. I shall explain how through the example of Billie Eilish, an artist who had never been anything at all if there not been people ready to pass on her story.

to Misunderstand now this not already. The public is full of creative young people who are many times worse at what they do than what the seventeen year-old kaliforniskan can be accused of to be. But the way in which she lately sailed up as popvärldens trendiest player says a lot about the present, and the way in which we like to like stuff in it.

Grew up in the boho-chic Highland Park in Los Angeles, with both mom and dad in the entertainment industry, were encouraged Billie Eilish Pirate Baird-O’connell early to cultivate their creativity. She and her older brother Finneas became the home-schooling of the parents, had to learn all about nonviolence and about singing as communication. They recorded their first song when he was sixteen and she twelve. It was about zombieapokalypsen.

a little over a year later. 2015 loaded up ”Ocean eyes” on Soundcloud. The strangely ageless quasi-ballad, with lyrics about how ”unfair” the love is performed in the släpig soprano, became viral. Fast forward four years, and Billie Eilish reports strömningssiffror in the billions. Prior to the release of the debut album rolls dollartecknen in front of the eyes of the storbolagets directors. ”When we all the fall asleep, where do we go?” is the spring, perhaps the most talked-about disc.

Just as before, the drop is the recorded home of the siblings in LA. Their dynamism brings to mind another california syskonduo, The Carpenters. The older, driven brother, the younger, fragile, sister, with all her rushing in just in the voice. Music that goes straight on a nerve which then vibrates right into the widest of the commercial mittfåror.

Billie Eilishs artistic core should not be confused with her appearance.

Certainly she is stajlad as a rich cyberpunkare. But Billie Eilishs artistic core should not be confused with her appearance. The songs she makes are very average pop. At worst, with a clear find-out-yourself-at-a-campfire-on-Bali-trends, like in the acoustic offbeats in ”8”. As best as a white, Aaliyah, as in ”My strange addiction” or the ”Bad guy”.

a burgeoning potential. But nothing of what meets the listener on ”When we all the fall asleep, where do we go?” is strong enough to be able to stand on their own legs.

instead there is the fascination with Billie Eilish in utanpåverket. In that she is a seventeen year old with sömnparalys who sing songs about sex and drugs, who wears braces to its sponsored lyxgarderob, which is brought up by the parents seriously named her to the Pirate.

That she is where she is right now is because she has a story beyond the ordinary. Success is a completely logical consequence of the pr-fieringen of the modern popindustrin. And so long as it continues to primarily market the stories, well, texts that can bring these also to be a central part of the business model. How much the industry than externally to imply the opposite.

Best tracks: ”Bad guy”

Read more music reviews by Sara Martinsson , for example, about how The Japanese House unexpectedly made a classic skilsmässoalbum .