You need to be a market researcher to know that Print media will have to fight for years to get businesses to convince themselves as an advertising medium. The advertising budgets be moved to take on digital channels.
While it is plugged in, still a lot of money in TV advertising, but if you look at the evolution of advertising spending worldwide, by 2017, more money for online advertising is spent for TV advertising. The statement that advertising, which had earlier walked extensively in the newspaper, would now take place on television, I think, to lump. Something like that can only say a TV marketer.
advertising follows no particular preference for a Medium that advertising simply follows the target group. It is important to take advantage of the respective Strengths of the channel. Television is an emotional Medium with great reach. Moving pictures and music feelings. You can tell in seconds stories that stick in your head.
The offers, for example, perfume advertising. But when I want to apply the perfume Department of a large Berlin Department store, then do I not accomplish any expensive Spot in front of the “daily show”, I want the whole of Germany. Makes more sense to have an ad in a Berlin daily newspaper.
arguments may change the channel the indicator is not
in addition to selective regional effect has Print good. When was the last Time that you cut a Coupon out of the TV? Or that you have made on the Radio in search of an apartment? So something is not working traditionally on paper. When the reader reads the article, is to overlook the display next to it difficult to. Can’t may change the channel.
The good economic results of the ARD-advertising distracts from a Problem: The ARD is not in the case of most young people is so popular as a “stock exchange prior to eight”broadcast. The young Generation looks better on your Smartphone than in the tube. The hottest Instagram and YouTube. Where is a TV series that could be “Game of Thrones” measure?
More about
Bicycle helmet campaign “Embarrassing” and “sexist” – or just tongue-in-cheek advertising?
Ariane Bemmer
The money is not missing, we pay diligent fees. There is a lack of courage to try something New. If you want to achieve as a advertiser, young people, the need to go new ways. The marketing departments increasingly rely on partnerships with Influencers in order to reach the young target group. On Instagram and YouTube Stars that have to pay high Follow.
The author works as a freelance copywriter and concept developer, as a Creative Director, he developed campaigns for brands such as Bosch, BMW, or Mercedes-Benz.