Much has been discussed in recent days about the future of the international club football. The world football body, Fifa has decided an expanded club world Cup, the Union of European football clubs, ECA urges the European governing body, Uefa, to the encapsulation of the Champions League. The circle of the top clubs is exclusive. The discussion of power structures, game plans, and profit distributions are already in progress. What lies behind these plans?
are The motivations for the planned reforms – how will it be different – first and foremost economic. In the case of associations such as the European top clubs is known that the growth potential of football is to win in the future, two target groups: The young Fans as well as Fans outside of European markets. With them, the calculation of the big movers and shakers in international football, the more new Fans than old be to turn away, the already complaining now about the increasing Event of the football. And so be created for these target groups, new competitions, behind which, in turn, the assumption is that the sporty top-ranking product and it is also the most attractive for the Fans; the majority of the Fans want to see at the end is simply the best football, the most well-known Teams and the biggest Stars, no matter under what conditions.
This assumption is not unfounded. The football world has opened up to globalisation. Today, the big Stars of the industry are just a few clicks away. For a few euros a month you can see your games today, wherever you live. The Clips of their latest Tricks and goals circulating everywhere on the net. Their latest shoes and hairstyles you can see in the Social media, only a few celebrities from other entertainment industries have more Fans. With the Controller in Hand, the Stars are even to one’s own character. If Cristiano Ronaldo plays in Turin or Madrid, is just as irrelevant as the question of whether the Fan is sitting in Wedding or in Shanghai.
For young Fans lose the traditional tie to the local club in order of importance, while the international Fan, the fate of Mainz 05, Rayo Vallecano, FC Burnley is anyway, no matter; you want to see Lionel Messi, Pep Guardiola and the FC Bayern Munich. And as often as possible and best as often as possible against each other. As it would be in the reformed, more exclusive new club of case competitions.
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reform ideas for the Champions League Even more Super
Johannes Nedo
Also, the football is not a closed System. The strategists of international football, the thoughts about new marketing constantly make strategies to know. The football does not work disconnected from the economic conditions of this world, he follows, ultimately, the laws of growth, the market economy, the globalization, in short: capitalism. You do not need to find a good one. But if you want to change something, you must ultimately make these laws into question.
