It is no news that beef has a significantly greater environmental impact than, for example, chicken. According to the nfa website causing beef 23-39 kilograms of greenhouse gases while the chicken is causing the 2-3 kilos.
Therefore, I think it’s the fault of the cooking shows, such as ”My kitchen” on TV4, still use the recipe with the beef and thus encourage us to continue to consume it.
a good example by ceasing to use the beef in their cooking. It must begin to be a big change and channels with wide influence can take the first step.