Netflix has long been regarded as the undisputed Streaming king. But now the most valuable group is shaking the world on Netflix throne. Also Disney and Warner Media could be the Netflix-monarchy and dangerous.
There is no doubt about it: Apple CEO Tim Cook not coming in peace. On Monday evening, he presents in Cupertino, the new in-house Streaming service. “Apple wants to provide a service that can beat Netflix,” says an Apple Insider in the “Wall Street Journal”. House Name: “Netflix-Killer”.
The calculus of Apple is obvious: The Silicon Valley giant wants to emancipate in the face of an oversaturated Smartphone market from its declining iPhone revenue and wider. In short: A new growth market!
Boom!
The market researchers IHS, Markit has calculated that 2021 is expected to have 650 million customers worldwide Online Video services such as Netflix, Amazon Prime & co. subscribed. For comparison: in 2016, there were still 290 million.
Rapid growth
And a number, the Apple CEO Tim Cook’s mouth water make is expected: Within just seven years, the number of the number of ends of Netflix subscribers worldwide, more than six-fold to nearly 140 million by the end of 2018.
glitz and Glamour
Julia Roberts in “Homecoming”
The new Hollywood is in the network – available at all times. Acting icons such as Julia Roberts have recognized this a long time ago. Almost 30 years after “Pretty Woman” was Roberts recently with its Amazon Prime Original series, “Homecoming” a splash.
Glamour it is not to lack, however, the new Video service from Apple. The guarantee of the big names, the Apple was already in the run-up to leakage.
Jennifer Aniston and Oscar-winning colleague, Reese Witherspoon will be seen in a series about rivalries in Breakfast television. And Hollywood veteran Steven Spielberg, the Mystery series “Amazing Stories” back to life.
platform
platform-companies in the future, it is heard Apple wants to act course
However, in contrast to Netflix play Apple does not want to attract customers only with their own content, but also as a platform company for other services. Users should also get access to content of various participating services, such as HBO, Showtime and Starz. Netflix is not and it should stay that way, was head of the company Reed Hastings just a few days ago.
so accustomed to success Streaming pioneer looks forward to rough times. It had to do Netflix so far, mainly with Amazon Prime Video to be taken halfway serious adversary to, to swell the list of his opponents in the current year considerably. Because not only Apple is pushing its own product on the market – including Disney and AT&T, a subsidiary of Warner Media want to shake the Netflix throne.
“Big Bang” for Netflix
For Netflix customers, it means soon: Bye-bye, Big Bang Theory
The Launch of the in-house Streaming service “Disney+” for Disney chief Bob Iger in the current year, a top priority. Industry experts expect a launch by the end of 2019.
Also, the own Streaming service, Warner Bros., “Warner media on air”, and is still 2019 at the Start. That should get the Netflix customers to feel painful. Numerous Warner content not more likely to be via Netflix is available – including such popular series as “Riverdale”, “Supernatural” and “The Big Bang Theory”.
How many heroes does the customer need?
The “Kingsmen” are moved to Disney
in fact, Disney and Warner have in the Streaming battle on a huge advantage: you already have a whole Plethora of Original content. Disney announced after the 71-billion-Dollar Takeover from 21st Century Fox, even a whole hero army of his own. To the house’s own “Star Wars”heroes, and “Avengers”-the super hero join the “X-Men” and “Kingsmen” from Fox.
“We have no doubt that Disney is in the long term, to the Offers that stand out”, is analyst Alexia Quadrani of JPMorgan convinced. You will see reference to the “extensive premium offer” and the “unique Ecosystem” a long-term subscriber potential of 160 million.
Additional course information on Walt Disney
the curtain falls for More course information, to Netflix
Further course information, to Apple
If
to be able To keep pace, need to invest in Netflix radically in my content: By the end of 2018, the “Streaming Content Obligations amounted” to 19.3 billion dollars. This is money that has been spent on Netflix already for upcoming productions, but as a loss not yet recognized on the balance sheet.
As the spread seem to be a billion dollars, wants to spend Apple, according to industry experts, annually, for self-content, is downright puny.
in fact, it is likely to have the Apple of all the Streaming services, the most difficult. While Disney, Warner and Netflix in the movie sector have already developed a great Reputation, Apple must show that it can also movies and series.
1 / 20th of Apple’s history – all Jobs or what?
