“It is not free to look dull, Dolly Parton”

“You’d be surprised if you found out how much it costs to look this cheap, said Dolly Parton. May it be so. But Dolly, it is not free to see so dull out that I either.”

“A bit into my thirty, I have become aware of a painful page of the personalised and algoritmstyrda marketing. The do not lie. Köpkrafterna have no time for flattery.”

“Same thing on all sites I visit. Next to the ads for liquefied hair and tilted virility targeted advertising for a specific sort of clothing brands to me. I belong to the group who stopped buying clothes and therefore be attracted by garments with low-threshold, t-shirts, which doesn’t feel new even the first time they are worn.”

“Boring” clothes. But it can’t companies write out, so they are hiding behind the thin euphemisms as classy. Come and buy our gray sweater whose main function is to never be otrendig!”

“the Clothes are so boring that they called boring things. “

“A company has niched themselves on the simple t-shirts, chinos and long-sleeved mjuktröjor. They call themselves the Sheet and are rare pride in their timeless range.”

“another company has niched themselves on the simple t-shirts, chinos and long-sleeved mjuktröjor. They call themselves the Ascetic and rare pride in their timeless range.”

“A bitter battle in which soldiers are wearing the navy blue at the top and raw jeans. Go ahead and choose your side! You will never feel you out there, but never get a compliment!”

“Here in Stockholm there is a clothing store called the Market that may sell the Sheet and Ascetic. I don’t know much about it because my köpgrupp didn’t visit the shops anymore but is in the bulk from the sites we have been led into from the ads we become fair. “

“In the public service I would be able to examine which of the brands that came first, which is plagiatörerna, if H&M runs in any of them, if the prices differ, but it is so blinding boring.”

“in Addition, I will soon have forgotten the answer and then lands all where the True Detectives last season stranded, then the alzheimersjuke the police solve the mystery before he falls back into the mist and the usefulness of the nötknäckandet of the past becomes philosophical.”

“the Sheet by the way. Refers to the blank sheet of paper? Would it not be more aptly with the Ark – a former motley crowd that now are getting squeezed on a single boat?”

“not to speak Of the Ascetic. It is grammatically correct, refers to a box? Or have the founders of such insight that they name themselves after a strictly quite restrained person, a puritan who sacrifice all pleasure and ostentation?”

“Asketkläder. Hahaha. It is so I get new respect for them. Our online shop is for people who have that livsuppdrag not to buy anything, the people who shun us klädkrämare. At the same time as an ascetic approaches the Ascetic she ceases to be ascetic. It is an art project. It is like selling a vapid and off the drink with the target audience otörstiga.”