According to the review, which includes 240 free apps in the Google Play and the App Store, offered 214 purchase inside the app. 145 turned to the children as small as four years, and most of them had purchase inside the app. These purchases are often designed so that they make the experience better or that it will faster.
”the Arrangement with in-app purchases, especially targeted to small children, we think is contrary to good business practices and marketing conditions and shall not be allowed to occur. Especially when the apps give the impression of being free,” says Maria Wiezell on Swedish Consumers in a press release.
Many apps also offer secret the buy, the so-called loot-boxes. You draw great, you can advance significantly in the game. According to the Swedish Consumers, it is akin to the unauthorized lotteriverksamhet.
