Finally. For the past three weeks, the Bernese on Instagram . Six pictures and a Video posted to the Canton police. It is close to the citizens: as an animal lover (cat on keyboard), romantic touch (starry sky, with a service car), human (in the morning with five alarm clocks), but also tough (diving in Winter) and above all totally relaxed (official La-Ola-wave).
check out this post on Instagram
The beautiful pages a night shift… #kapobern #üsekanton #Bernese Oberland
What still is missing, to admire but soon it will be: cat rescue as a photo story, a police car in the sunset, dog gallery, a spectacular drug discovery, cool-COP-Video, and if anything closer to the citizen happens to you, wishes for your girlfriend, the police, with a beautiful picture just a beautiful day. So anyway, all the other Kapos and Stapos make it.
see you this post on Instagram
Also in the Winter, we for you. ^dw #staposg #police #dog
But what the digital people’s irrigation? The police need to be where citizens are, so that you can operate prevention and for safety, it means in General as a justification. Specifically, this means: On Twitter the guardians of law and order may inform, for example, timely reports on accidents, fires or thefts. On Facebook well tools you can look for or search of success. Most of the security forces nowadays have also a Instagram profile – Zürich, Basel or Geneva for several years, the Canton of Zug is only for a month, and Bern for a couple of weeks. But what a public authority wants to be on a platform like Instagram, the majority of the young User is posting either embellished Selfies, or the perfect Lifestyle imitates?
Chumming or close to the people?
The Kapo Bern justified its Engagement with the proximity to a younger audience, they achieved neither on Facebook nor Twitter, and not with dry facts take the bait. “The shared moments and values are always part of a confidence-building”, it says on request. Say: It is all about the Image. The Posts need to be loose, to act but above all, authentic, wants to be an authority in the young points, no matter whether as a friend or future employer.
Proud of the Stapo Zurich presented their new motorcycles (want to be called: “Action”), the Kapo of the city of Basel is shown in the rescue of a supercooled pigeon chick (“We are heroes”), the Stapo Winterthur is hosting a snow ball battle (“We have Fun”) and advertises its Job with the Slogan of “adrenaline on working time”.
see you promote this post on Instagram
We are also in the #snow for you on the go. The advantage of @tomluthi immediately. He’s going to shoot here is the picture for the Christmas card in 2019? ^wi
citizens over 30, this kind of official Entertainment may be found chumming, or even superfluous. But: “If the police want to reach Teenagers and young adults, part of the entertainment with a pinch of Humor,” says Michael Wirz, who was previously the Social Media presence of the Stapo Zurich and today the Stapo Winterthur, head of communications. The line between Infotainment and blamabler self-representation, however, is narrow.
check out this post on Instagram
The city police of Zurich is now also without a Versli for you. We wish young and old a beautiful Samichlaustag????! ^br #stadtpolizeizh #instapolice #Santa Claus #bobbycar #quarter height guards,rhinestone
“An Instagram fashion show, in uniforms would be rather for us to be ridiculous,” Wirz, because it would have placed, if police officers played Models. A funny Selfie at work with paramedics or drug dogs with trophies, according to Wirz, however, nothing Embarrassing in itself, on the contrary: “Such an authentic insight into the work of the police will be able to strengthen the trust.”
dome-action shake of the head from the
triggers That can make a fool of themselves on social media , almost every day, and recently got to feel the digital tried and tested Berlin police. In an Instagram Story you made at the end of January a “Bolo”, which said: “You were yesterday at the U-Bhf Hallesches Tor & ‘ve asked our colleagues to the way? Your Smile bewitched him. If you did that, please.”
Some of the Followers found the dome in action very touching, many of the Post went too far, however, such as the Berlin media reported. Especially on Twitter there is a storm of derision and criticism. “What is the need of Tinder, if there are, the police of Berlin?”, wrote a Userin. “Is that not already Stalking?”, other asked. And, for some, a wish: Could the police please, more like the police?
How to do that in the digital age, you must practice many a corps. After all, One of the most popular Social Media Subjects, the police are already in the inventory. Exactly, the fluffy German shepherd.
(Sunday newspaper)
Created: 02.03.2019, 20:08 PM
