In the Danish fitness war in the future will be fought a number of new battles.
In any case, if you are to believe the ceo in the Loop Fitness, Brian Schneider, who is ready to take up the fight with the Fitness World and Rate.
Fitnesskæden will open 50 new centres over the next three years.
It writes the stock Exchange.
In Copenhagen, we have some untapped potential. So it is in the metropolitan area and on the islands, we are going to open the next 40-50 gyms, ” says Brian Schneider to the newspaper.
at the same time, points out the director, direct that the plan is to steal market share from the Danish fitnessgiganter Fitness World and Rate.
Loop Fitness chose last year to buy Fitness.dk, and in just three years, the chain has grown from 50 centres to 102. The plan is that the numbers approaching 150 in 2021.
For comparison, has the Fitness World, 172 centers in the whole of Denmark.
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