Ryan has a new fire truck. It is so great that he can crawl in, if it is built. But still it is in the box. Ryan, it is allowed to unpack – and this is often the most Fun. “Are you excited?” asks his mother. “Yeah,” answers Ryan and wriggles with joy. Under a big Hello to his father, pouring the items out of the box. For seven minutes the two of them together to build the toy, then in the Youtube Video. More than a Million people have watched.
Ryan is seven years old and probably the highest-paid Youtube Star in the world. Be a channel of “Ryan’s Toys Review” has 18 million subscribers. Ryan plays with new toys and get money. A great deal of money. 22 million dollars a year, according to an estimate by the magazine Forbes. The formula is almost always the same: Ryan, whose last name is kept secret, finds a large cardboard box, a papier-mâché Ball, giant plastic Easter egg or other elaborate toys, the packaging makes you, cheers, and plays. His most successful Video has been viewed unimaginable 1.8 billion Times.
Ryan grabs: One of the Videos of the Youtube child stars. (Video: Youtube/Ryan toys review
kids Fun
Ryan will have is in the Trend. And this Trend is called Unboxing, unpacking. People movies, as you get new achievements from the packaging, often in front of an audience in the millions. Especially children have Fun with it. The has discovered an industry that can use new ideas and Trends good: the toy industry. A toy after the other comes out on the market, this is often particularly exciting. But it is exciting cloaked, you can change the color, or is otherwise somehow associated with a little Surprise. The photogenic packaging, and the colorful opening ceremony to make the Unboxing stuff, it is the perfect toy for the Era of Youtube, Instagram and Snapchat – and, although it takes neither the screen nor the battery. “Unboxing is the biggest toy trend of the past two years,” says Adrienne Appell, trend researcher at the American toy Association and Toy Association. “And it is not foreseeable that the Trend will end soon.” On of the largest American toy fair in New York, which has just come to an end, many company toy, it’s mainly about the unpacking.
Above all, the good old children’s Surprise egg has conquered the industry: with power game, but without the chocolate. The California-based company Skyrocket, for example, sold this summer to a flower pot with a surprise filling, called “flower” (Yes, the Californians use the German word). If you trickle a bit of water in the pot, grows colorful foam up, which turns out to be the hair of a doll, the rest of wait body is in the pot. “Each flower is a complete adventure,” advertises Skyrocket. Another company wants to bring so-called Cutetitos in the nursery: colorful stuffed animal dogs, you can look at first, when unwrapping you from stuffed Burritos. There are surprise eggs and surprise balls in all colors and sizes. The toy company Moose Toys presented the new brand Scruff-a-Luvs, fluffy balls, you must wash it first before you can see what animal is in it. The learning toy company, a specialist Learning Resources has a new toy, which you can watch, if a little chemistry experiment. “In the meantime, it is no longer pure class characters, but the Trend is growing increasingly complex,” says the appeal. “Kids love just Surprises.”
is the top-selling toy in the USA
L. O. L. Surprise, the Grand master of the Unboxing. Not Mattel or Hasbro, or one of the other major toy manufacturers, but the much smaller company MGA Entertainment from California has invented L. O. L. Surprise, a Ball, a figurine, and all sorts of knick-knacks such as stickers, clothes and accessories for the doll plug in that you only see if you bought the Ball and opened. Most cost between ten and 20 dollars, and very pink. In the meantime, there’s always bigger and always more glittering plastic balls. It can take hours to reveal everything out of the plastic. Just L. O. L. Surprise has won the coveted prize “toy of the year” by the Toy Association.
“children look remote they are all on Youtube.” Isaac Larian
L. O. L.-chief
anyone Who has in the United States a little daughter, passing to the right of the company. And increasingly this is also true for other countries. According to the analysis company NPD Group, L. O. L. Surprise is the most sold toy in six of the 13 largest markets in the world, including in the United States. In Germany, millions bought the mini surprises. In the case of Amazon in the USA, cases of five of the company are among the ten best-selling game. The company’s founder and CEO Isaac Larian is now a billionaire. In many countries, almost nothing sold, except for L. O. L. Surprise in the past year.
Many traders went bankrupt – all the chain Toys R Us
It is a tough time for the toy industry. Children are more and more engaged with Smartphones and video games and amaze games less for dolls, or Board. The industry has not, however, just including that children play differently today than in the past, but also that their traditional trade collapse partner. In the US, the largest game chain Toys R Us slipped into Bankruptcy. Other, smaller chains to make tight. Parents buy toys for their children, increasingly, on the Internet, where the companies will earn less money than in stores. And also the way how to apply the new toy is different than in the past. “There was a time in advertising put his toys in a TV and two weeks later, a sales boost saw,” said L. O. L.-the chief of Larian, the Washington Post. “That Era is over. Children look remote they are all on Youtube.”
And not only because you see Ryan. The seven-year-old Youtube Star leads now only the Unboxing, you can unpack even. There is Ryan characters, Ryan, stuffed animals, and – of course – his own collection in the giant surprise eggs with surprise toys: Ryan’s “Ultimate Surprise Giant Mystery Egg”. (Editorial Tamedia)
Created: 22.02.2019, 17:09 PM
