”Beer is a drink with confidence”
– beer-Sweden bubbling means that we at Carlsberg have to stand on tiptoe and develop, and to our Swedish kulturdryck now is on every man’s and woman’s lips is positive for the whole of the brewery-Sweden. The beer is in the day a drink with the confidence that a flavours and a procentskala like no other drink.
” Sustainability is at the top of the agenda for the entire Carlsberg group. For example, we have developed a completely new six-pack where the cans are stuck together with a special glue, which reduces the plaståtgången radically. Our brewery in Falkenberg is Sweden’s first large brewery with zero carbon emissions from its energy consumption. We are also the first brewery that joined the zero carbon Sweden, and we fortsätteri to invest and develop the categories of organic beer and non-alcoholic beer.
– We already saw last year that smakpendeln swings back. Humlebomberna has to stand back for the past scoffed at the laurel with understilar as pils and keller. Happy unfiltered. In parallel, the suröl look beyond the already consecrated and the range of exciting non-alcoholic beer will explode. We are ourselves preparing for several major launches, including of non-alcoholic beer from Carlsberg on the barrel.
see also Sanna lindberg’s chronicle: So, we build the future of beer-Sweden
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”We are in symbiosis with the smaller breweries”
” No, not at all. We are rather in symbiosis with each other. The interest for hantverksöl has really exploded. Beer has gone from being a thirst quencher to something that adds flavor and is an experience in itself. Consumers are open to new styles and interpretations. And in this way, the market is growing.
” We brew most of our beer in the Valleys, and ninety per cent of the barley comes from Swedish farmers. The demand for organic beer is great and one of the challenges has been the lack of raw materials. Therefore, we work closely with our suppliers and farmers, and by writing long-term contracts, we create financial security. We are working to be able to become a fossil-fuel-free activities and has invested in a biofuel plant where we use the residue dregs from ölbryggningen.
– alcohol-free is a permanent samhällsfaktor and not a trend. We have moved forward the boundary beyond what we thought was possible; now you can drink a non-alcoholic beer from the us, but to feel the difference from class III. Organic beer will continue to grow stronger – regardless of alkoholklass. Further, we believe that the statushöjning lagerölen experienced the later the time will continue and be enhanced with new variations and interpretations within the category.
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”We will spend more on beer in a can”
” the Interest in Swedish and locally produced beer continues to increase. The sale of the light layer increased by more than six per cent. We also see a great interest for organic beers and non-alcoholic. Sales in the jar is rapidly increasing.
– the Same as for 2018, that is to say, locally and small scale produced beer, and beer in a can and organic. IPA in different shapes will attract and the more you can get back to the bright laurel – especially of premium products. Surölstrenden will keep in itself, but still in quite small volumes.
– We will invest more in climate-smart packaging as jar, also within the specialty beers. We are also asking for organic beer and will ensure a breadth and a good range there. Light layers are particularly interesting of course, but for us, the width is important, and we therefore also narrower styles special ale, quadrupel, oud bruin and berliner weisse.
” We are working on a new range which will be presented in the fall, where we are expanding the number of news, which will also reach more stores.
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