today produces Nortura around 2.300 individual products. The figure should be reduced to around 1.000, writes Nationen.
Streamlining of the product range to allow for increased efficiency and less wastage. Today is the 340 most popular products for 80 per cent of the turnover. At the opposite end of the popularitetsskalaen generates 1.100 lasts only 1 per cent of the turnover.
– It goes without saying that we can’t continue with it. There we meet the understanding of it is also in grocery store chains, ” says acting deputy ceo Lisbeth Svendsen in a letter from Nortura to the farmers who own samvirkebedriften. In the same letter explains sales and marketing director, Harald Bjerknes the new initiative.
– We need to have a good sale of volumprodukter to take care of our owners råvareavsetting and to ensure efficiency in production. Therefore, we need to have more focus on volume and core products, instead of increasing the number of products.
It should give the effect at the end of the year.
