While Tom Brady and the New England Patriots rested in the break of the Super Bowl, rolled some of the world’s most lucrative advertising spots across the screen.
along the Way was the tv-viewers the world over are presented with a Burger King commercial, in which the deceased artist Andy Warhol eat one of the chain’s burgers.
And so, what are you thinking.
But there’s something very special with just the advertising. The clip is from Jørgen Leths documentary from 1982, ’66 scenes from America’.
a few years ago it was discovered at the top of the Burger Kings management that the clip existed. And then you started to dream, says Fernando Machado, Burger Kings chief marketing officer at the global level.
I still remember the first time that I saw the entire clip of Andy Warhol eating a Burger King Whopper, and my head exploded. I thought ‘Is it really Andy Warhol? Why he will eat it? What’s going on?, he says to the media is an adage.
So went the work in progress to get permission to use the clip in a Super Bowl commercial. First was the approval of ‘The Andy Warhol Foundation, which handles warhol’s rights. And later got the contact Jørgen Leths camp, who also said good for the use of the clip.
Tom Brady cheered after the match, but in the interval it was a clip from Jorgen Leths the documentary, who stole the show. Photo: Ritzau Scanpix
Burger King selected a bite in 45 seconds, which ended up with that form of advertisement. And you changed nothing on Jørgen Leths original clip.
– One of the things that was unique about the negotiations, was that we would not change anything from its original form. We knew that the best we could do was to keep it as intact as possible, explains Marcelo Pascoa, global head of brand marketing at Burger King, to the same media.
It is unknown, how much Burger King has given order to be allowed to use the clip, but it can hardly have been quite cheap.
Usually see well over half of AMERICA’s population (about 200 million people, red.) while nearly 170 countries around the world also are in the Super Bowl.
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