Ingo Schiller has good news and bad news. The bad first: His presentation at the sports business conference Spobis in Düsseldorf will consist of many Numbers. The good: You have to remember only one number. It is – and this is for Ingo Schiller, CFO of Hertha BSC, probably the best news of all – a truly monstrous figure. One that has located for the Berlin soccer Bundesliga not too long ago, yet beyond any imagination. The number is 600 million euros. “I think that Hertha BSC will be 600 million euros in value,” says Schiller. Not today, not tomorrow, but at the end of the season 2020/21, so in the not so distant future.
Almost exactly to the day five years ago, the Berliners have sold almost ten per cent of their shares to the financial investor KKR. At the time, Herthas has estimated value of 220 million euros. Since then, a lot has happened with the football industry as a Whole, is in a state of eternal growth, but also with Hertha in Particular. “Hertha BSC has developed in the last five years, substantially more,” says Schiller. The sporty Performance, the economic strength, the value of the team: In all categories, the development was so positive that the club has bought in the autumn, all of the shares of KKR will be back – for a total of 71.2 million Euro.
about 40 million are redeemed Hertha by an institutional bond, 20 million of which come from advance payments from sponsors, 10 of Bank loans and 1.2 from its own assets. Hertha is again master in his own house, which increases according to Schiller, “the opportunities to attract new shareholders”. This is still the goal. “We are in need of external capital,” says the 53-Year-old. “We are open.”
A new Investor will clearly have to pay more for the shares than it has done to KKR. Keyword: 600 Million. The sum is not rooted in Schiller’s blossoming imagination, but it is not apparent to him from the development of the past and the alleged continuation of this development in the future. For 2020/21 Schiller expects a turnover of 200 million euros. In the past fiscal year, there were 141 million. The operating profit is expected to rise from last 17 million euros to 50 million.
Schiller: “In the loved one, I would think that an Investor who has as a Logo a bitten Apple”
Schiller, sales and profits will rise in football continues to be disproportionately high in comparison to the overall economy. The positive effect of the location of Berlin. The possibilities for development in this city is “unique in Germany”, says Herthas Manager. The environment is not only investor-friendly but also open-minded for innovations. Herthas E-Sports Academy, the only of the Bundesliga, work in the first year to cover costs.
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Hertha BSC in the Bundesliga-season 2018/2019 Wolfsburg can come
Stefan Hermanns and Michael Rose Louis Richter
In contrast to 2014, and the entry of KKR Hertha has, according to Schiller, now a completely different perspective for the future. “The last Time we had to dismantle Contaminated sites,” he says, “now give it, thank God, no pressure.” The club can breathe freely, and interest there are also. Nevertheless, there is no rush for Schiller. “Shares you can only sell once, so it applies here with the utmost care,” he explains. Whom he imagined because, as an Investor, Ingo Schiller asked. “I wanted someone who has as a Logo a bitten Apple,” he replies.
