Style Also designers need to go along with their time, they should at Viktor & Rolf have thought of. In times in which a picture of an egg, the most gelikete snapshot on Instagram and every day a new meme-accounts recover, you can also as a fashion brand not be left behind do you want to gain attention on social media. The new haute-couturecollectie of the Dutch designer duo stands completely in the sign of internet memes.
The Dutch designers Viktor Horsting and Rolf Snoeren poor, namely all 34 dresses, with quotes and pictures ” I’m not shy, I just don’t like you’ and a large wietblad above ‘Amsterdam’. With the desired result as a consequence: the collection went as expected immediately viral on social media.
All was not only the attention on the internet, the reason behind their concept. Normally, haute-coutureshows only reserved for the elite and is quite stiff. It is just where the duo wanted to break. In addition to the light-hearted quotes and images, they also all models kriskas by each other, walk on the catwalk for example.