colours, mostly in grey, Blue and Black. Colors so how the clothes of the city dwellers. Water-repellent fabrics, a calm, minimalist Form. Modern, but not trendy, interior pockets for the order, pretty processed, Details such as leather handles.
If there is a product to clean this city of suits, bags from Qwstion. You can see the accessories that are designed in the circuit 4, not only to Hipsters, architects, and graphic designers, but also to business men on the Bahnhofstrasse, parents, and students.
No question about it: For ten years, Christian Kägi, Matthias Graf and Hannes write Schönegger with Qwstion of a success story that shines this for a long time abroad: There is a flagship store in Vienna – one of the most beautiful shops of the city – as well as concept stores in Paris, Athens or Munich.
However, knew in the heart of the brand through and through, a Zurich – as well as the pioneering bag brand Freitag, which brought in the 90s, the concept of the Upcylings on the market, as no one, such as you wrote the word: made Of weather-resistant truck tarpaulin cover customized, Markus and Daniel Freitag and a fast-growing Team of colorful wallets, computer cases and Bags. There are numerous imitators who experimented with recyclable materials the experiment followed. Even the Migros brought a “Thursday”bag on the market. That was legally, but not durable.
“it is very “now”, a bit cheeky, but fully functional and looks great.”Mark van Huisseling, Journalist & fashion expert
Zurich is a particularly fertile location, when it comes to bags and accessories, says the Journalist and author Mark van Huisseling. And mentions not only Friday, but also Rossi, a Label that was founded in the ‘ 80s. “The Qwstion collection is coherent, fits the city and its residents, or tourists, she is very “now”, a bit cheeky, but fully functional and looks great.”
Changeable as their owners
Even more than on Friday, with the Qwstion various facilities in the centre wear. The bags not only fit any Outfit, they can also be manifold: on the Arm for the Vernissage, over the shoulder for the Meeting on the back for on the bike (because Zurich to Yes in the rule, no bikes with transport options, but impractical, delicate Fixie Bikes).
“a Lot of scene-zürich’s hardly that,” says Meret Ernst, editor-in-chief at the magazine “Hochparterre”, has purchased its first Qwstion-bag 2008 in the Rimini Monday market was resurrected and since then, other models.
The bags, said Seriously, would be in the best of Swiss design tradition: The Details are fully developed, the Form is relaxed, the features are easy to understand. In addition, the “closely by the designers oversaw development and production in China was a conscious decision, not a stopgap: As the bags are suitable for a wide audience are affordable,” says Ernst and praises, that the materials of the pockets are selected according to the aspects of sustainability. In many companies as an empty tag used, was the subject of at Qwstion from the beginning part of the thinking. “Sustainability,” says Michel hosts, curator of Design Preis Schweiz, “in all aspects of integrated, and this in a completely unhurried way. The brand communication and the product without even beweihräucherndes Exaggerate à la “we are the supercool, because in a sustainable and game-changing”.”
banana
So Qwstion to rose relatively quickly to organic cotton and has been working since the establishment in 2008 of options to bags made from renewable raw materials. come For the anniversary of the company this fall Bananatex, the world’s first technical fabric made from fibers of the banana plant that is cultivated in the Philippine highlands biologically gave. In Southeast Asia, from the fiber, among other things, ropes, Bank notes and paper can be produced. A paper manufacturer Qwstion-makers came up with the idea to take a detour via the paper: From this arise now fiber strips that are woven in a further step, to produce yarn.
this sturdy, biodegradable Material Qwstion has won at the beginning of December to the award ceremony “The Best” of the magazine “hochparterre” the first prize in the category of Design. The Jury praised not only the innovative spirit, but also the fact that Qwstion is a new Generation of young entrepreneurs who want to change within a system something.
alcohol and appetizers for Zurich
Also, this seems to be a typical Zurich attitude. Because not only Qwstion and the brothers Freitag and her Team, who have already brought in 2014 biodegradable fashion is made of a hemp and linen textile on the market, have gone the other way. The Zurich-based Shoe brand On the glasses manufacturer Viu (in the case of the Christian Kägi co-founder) or the soap producer Soeder thought products. On has changed with a new sole technology to the running feeling, Viu thinks with a combined Off – and online trading, a controlled production chain and associated low prices, the optics business.
Something that is for Zurich is also very typical, and what Qwstion maintains the right excessively, are collaborations. Whether with the designer Sibylle Stöckli, the Lausanne-based art school Ecal, with a DJ and a musician, Peter Kruder or the fashion designer Julian Zigerli: Qwstion links for the Design of the bags with other Idea generators and celebrates this several times a year at exhibitions in the flagship store in Lochergut. Always with good music, plenty of alcohol and snacks. Thus, Qwstion also meets a social aspect. This is the party city of Zurich, where not only every new fashion collection, but also in almost every Bar and Restaurant celebrated opening with a decent Budget, is essential.
in the longer term, there is only one Problem: The spelling and pronunciation of the consonants-Packed company name is annoying, even when he alludes to the English word “question” and the constant questioning. “I suspect,” says Journalist Mark van Huisseling, “the managers will be nervous later when you are more successful, also. And then change it. If that is possible? Clear, or somebody still remembers that our great airport was called “Unique”?” (Tages-Anzeiger)
Created: 22.01.2019, 12:07 PM
