The Christmas business was not going well for Apple. The group needs to reduce, therefore, its sales of maintenance. The trade dispute with China is to blame, says Apple chief Cook. Analysts see something different.
Apple has missed its own expectations for the past quarter. The iPhone group lowered the sales forecast for the past three months to 84 billion dollars. Expected to be 89 to 93 billion had been before.
The correction go mainly to the poorer sales of the iPhone in China, – said CEO Tim Cook in a Letter to investors. Apple have underestimated the General economic slowdown in the country and their consequences.
analysts pricing strategy
Also if Cook appears to be trying to put the blame primarily on the trade dispute between the United States and China, many analysts are more likely other reasons for the bad Numbers. You make the high-price strategy of the iPhone-manufacturer responsible. The suspicion is Cook use the dispute in order to disguise their own errors.
the iPhone brings 60 percent of the revenue
The iPhone is the most important Apple product and brought in around 60 percent of the total revenues. Many of the cost models in Europe more than 1000 Euro. In the Christmas business, there had been alarm signals. The media and analysts reported that production cuts to the iPhone. Without naming specific countries, said the Apple itself, that even in some developed markets, not so many users on new iPhones to be switched as intended.
In August, Apple became the first U.S. company cracked the mark of one trillion dollars of stock market value. But since then, the share price fell steadily in value. Apple has been dethroned in terms of stock market value from the Software giant Microsoft, and now also from the Online retailer Amazon is outdated.
New Apple products: less Rather than more, 12.09.2018 Atlas |USA |New York
