Notifications means, for example, a tv advertised out very cheap, but when you get to the store so if the goods are not there. Then instead offered another tv to the much higher price, ” says Anna Lindström, a lawyer at the Swedish Consumer agency to the radio.

During the last ten years, the number of complaints the authority received a quadrupled – from 3 700 in 2008 to over 15,000 in the year.

in Addition to the bait, it is also common that the merchants raise the prices before the sales.

If you as a consumer feel they have been fooled by the advertising you should notify this.

– You can make a complaint to the us Consumer about misleading advertising regarding the price, ” says Anna Lindström.