For months, the dispute over the price of smoldering increases – now he is escalated to: purchase country banned permanently almost all of the Unilever products. Soon, brands such as Knorr or Pfanni are likely to disappear from the shelves.
In which has been brewing for months in dispute to price increases in the purchase of land takes up the products of the consumer goods group Unilever permanently from the shelves. At the end of the year, will finish as Lidl the Schwarz group belonging to the supermarket chain’s decades-long business relationship with the Anglo-Dutch group in Germany, announced the purchase of land.
Numerous brands
affected “To 31. December completed the purchase of land, the decades-long business relationships with Unilever in Germany,” the company said. So soon, well-known brands from the Unilever is likely to disappear-Portfolio, such as Knorr, moon amine, Pfanni, Dove, Duschdas, and the Signal from the shelves of the company. Only a few selected ice creams from the Unilever offer wants to sell the chain.
In the country of purchase, it will probably soon no Unilever products, such as Pfanni.
Previously, the “Lebensmittel Zeitung” and “Handelsblatt had reported that” about it. Unilever was initially not receive any comments to the step.
Drastic impact
purchase the land, with its over 660 branches and about 75,000 employees in Germany, justified the step with the demand of Unilever to a drastic increase in price. This would have led “to significant increases in the sale prices, the market price would be gone,” complained the country of purchase.
The conflict between the retail chain and the consumer goods giant has been going on since may. In the meantime, the purchase of land had already taken many Unilever products from the shelves of and other brand-name products or private label offers replaced.
dispute purchase prices: purchase country Unilever banished-products, 03.09-2018 Nestlé and Edeka agree in the discount to the dispute, 02.05.2018 Atlas |Germany |Düsseldorf
