“A centenarian bleed – it is terrible”

“Since 1922, has Sandvikenborna followed his bandylag.”

“Now is a soon more than a century of patient and bleed while our gaze in another direction.”

“It is nothing less than terrible.”

“Where did all that money?”

“To look through the medieflödet a Friday in december, gives the ominous reply. The bleachers empty in Leksand, simeliten accusing his covenant, to prevent the audience influx while längdskidåkarna tape over the logos in a quarrel about the position the chest bottenskrap ago the German storsponsorn jumped off.”

“On the tv broadcast herrfotboll from England, Spain, Germany and France in a green noise that just makes a break for the games’ call to less hassle and faster transactions.”

“Well, the money is left in the sport. The sums never diminishes, the svirrar just higher than our heads.”

“Everything is easy to understand and hopeless to fathom. It was here we wanted to?”

“the Missing 300 spectators per match”

“I talked to Urban Nyberg, newly appointed director of marketing in Saik, if it is broken confidence. Six times have bandyklubben won SM-gold in the 2000s, yet the absence of eight million kronor in the spring. Elitlicensen was threatened, 23 000 gästrikars hopes faltered, the whole business was in danger.”

“It is the still. Over the warm months, then the association should have recruited sponsors was Nyberg’s place vacant.”

“Now the club does not have the support from the local business community, in particular the medium-sized companies. Sandviken, sweden third in the league, but have still lost 200-300 people on average per home game. The president has resigned, after having handled a collection for the Swedish childhood cancer foundation will publish and in our demolished all the players ‘ contracts.”

“In a way, all things work together.”

“– For my part it is to meet with business owners and look forward to the future. To work together, ” says Urban Nyberg.”

“In the study ”the Brand’s importance within sport – a sponsorperspektiv”, researchers are investigating Anna Fyrberg and Sten Söderman what causes the sponsors dropping out. They describe a hard to reconcile the demand for both drama and continuity:”

“Give us nervdaller – as long as the shirts with our logos, in the end, wins!”

“”Unpredictability, feelings and excitement as a result of natural hazards [is] the perceived value in sport. The voltage attracts and gives rise to the emergence of consumer offerings,” writes Fyrberg and Söderman.”

“Sandviken has not become Swedish champion in four years. In the last CHAMPIONSHIP final was the shot of Edsbyn. It allows the club need to attract partners with something more durable than the promises of new gold.”

“It is difficult in a crushing competition. Urban Nyberg says that the fight only stood against a football club here, a hockey team, but distractions now.”

“Not even centenarians…”

“– You can stream any game you want, play any video games at any time. You have all the possibilities to stay at home. The nuts for us is to attract with connection. Want to get people to come to the arena, meet people they have not seen in a long time and have it nice.”

“– We may knock the door. Talk about that it is nice to go at the Göransson arena. Get ambassadors in the workplace.”

“He’s right there. In the end, not to the New hope for a savior with the pockets full of spons. It is the same few people who can save swimming, cross-country skiing and a white-blue hockey team. “

“It is right for you. Right to me. Just to our friend and neighbor and co-worker.”

“There is no law of nature that an association can continue to have a representative team, not even centenarians are immortal, so do you want to stop the bleeding, you get the spouse you to the appropriate arena with the patch.”

“do you Like skiing or hockey, so show it. Do you like swimming so find a race near you. “

“Go to a bandyhall. Loose entrance, meet people. Have a little nice.”

“So will the club save the situation (extracts from the club’s website):”

“A renewed season next season is due to the positive equity. To restore equity, we need to increase our assets and decrease our liabilities.”

“✓ Read the full text HERE!”