“Dear brown on bread than brown in the head!”: These words adorn a poster of Nutella, what is the difference of space, close to the Berlin shopping area of Kurfürstendamm is Berlin-wide. And further: “Against racism, intolerance and right-wing agitation of the AfD!” Only: The poster is not really of Nutella or its manufacturer Ferrero. The company confirmed this to the German newspaper FAZ.

Behind this so-called Adbuster. You posters advertising alienate with your own messages and attract so much attention. Adbusting-those are – an Ad (advertising) and to bust (broken) – set of English words considered as a Form of activism. Who has made the Nutella-poster, is unclear. On Twitter, the activist group Stay Behind Foundation has posted a picture of the action – whether it is behind it, you open. The group, which is referred to neither as a Club nor organization, donates, according to the “unrest whenever and wherever it appears necessary to us”.

success in social media

The outdoor advertiser Walldecaux, in the showcase of the poster, with shares compared to the FAZ, the poster had been removed in less than two hours. However, thanks to social media such adulterated advertisements celebrate success today. On Twitter & co. the pictures within the shortest possible time, the round and confuse the user. The image is real? A Fake? The discussion is sparked, and the desired effect in the network unfolds.

last week, a fake Coca-Cola poster in Berlin appeared in the vicinity of the AfD office at Lützowplatz. It was said: “For a happy time: say no to the AfD!” The German TAZ, this came from the Initiative “AfDentskalender”, which calls for every day in Advent to an action against the AfD. This group could also be behind the Nutella-action – you distanced yourself to the Portal Horizont.net but. You might have inspired others to do so.

Coca-Cola went with the case is a little different than Ferrero. The US company said that it was a Fake. The head of communications for Coca-Cola Germany Patrick Kammerer spread the image but even more with the words: “Not every Fake has to be wrong.”

He was praised by Twitter users, it was “brave” and necessary to take a Position. The official German Account of Coca-Cola retweetete the statement.

Pepsi threatened with legal action

The reaction of the AfD supporters followed immediately in the Form of a boycott call. The Heidelberg AfD spokesman Malte Kaufmann posted pictures of themselves with a glass Fritz-Cola, then with a glass of Afri-Cola. Thuringia, the AfD group chief Björn Höcke showed up on Twitter with Vita-Cola, a German Cola producers. The brands have distanced themselves, however, also already from the AfD.

A AfD-trailer posted even a picture of a fake poster of a Coca-Cola competitor Pepsi with the words: “For a happy time: say Yes to the AfD!”. The AfD Berlin retweetete this with the same words as the Coca-Cola spokesman before: “Not every Fake has to be wrong.”

Pepsi responded immediately and threatened with legal action. “Pepsi distances itself clearly from any party-political appropriation and reserves against any infringement of its trademark rights to take legal steps”, the company said the Portal horizont.net .

The Back-and-Forth to the Fake-Cola-poster Twitter users to now already guesses what could be the reaction to the Nutella-poster. On this, the AfD has not responded yet.

(Tages-Anzeiger)

Created: 12.12.2018, 19:57 PM

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