Cissi Forss stopped by SVT – made advertising
advent calendar-profile marketed the new shopping-app
Cissi Forss makes a starring role in the christmas calendar and is at the same time, the face of a new shoppingapp.
Now stopped, the advertising of the SVT.
at the same time, Cecilia Forss, 33, also the face of a new shoppingapp, Tise, which will be launched as a competitor to giants such as Blocket and Tradera, write Breakit.
Now, stop the SVT Cissi Forss from being used in the app’s marketing until after christmas when all sections of the julkalandern has been shown.
“We have not been aware of this and for now a dialogue with Cecilia about the management of the campaign,” says Lisa Andrae, project manager for the christmas calendar to Breakit.
the App Tise comes from Norway, and when the now launched in Sweden, they have chosen Cissi Forss, be reelected as the frontman of the group and among other things she is part of a commercial for the app. In Apple’s Appstore, it is also Cissis face, which is visible when searching for the app.
When the company on Thursday sent out a press release about the Swedish launch printed it on to Cecilia Forss is ”up to date in this year’s advent calendar”, write Breakit.
In the press release also indicated that she herself is a partner in the app.
In an e-mail to Breakit write Kylbergh:
”This is something Cissi missed to communicate to us at Tise”.
According to the Breakit has SVT and Forss agreed to postpone the marketing of the app in January.
