Volvo Cars France is embracing its Scandinavian roots with a new campaign that showcases the beautiful landscapes of “Frandinavie” in France. The campaign, created by VML, highlights the stunning beaches in the north of France with colorful cabins that resemble those found in Sweden. The focus is on the Volvo EX30, a 100% electric model with the lowest carbon footprint in the Volvo lineup.
To promote the #Frandinavie campaign on social media, VML has launched a comprehensive social media campaign featuring videos and photos of the beach of Gouville sur mer and its surroundings in Normandy. Content creators will share videos and photos of the Frandinavie landscapes and outdoor activities throughout the year. Additionally, there is a social media contest where users can share their driving experience and a photo of the EX30 with the hashtag #EX30PERIENCE and tag @volvocarfr on Instagram and Facebook for a chance to win a trip to Frandinavie aboard the Volvo EX30. Winners will be selected on July 1, 2024.
The campaign aims to showcase the natural beauty of Frandinavie and engage with Volvo enthusiasts both online and offline. By highlighting the environmentally friendly features of the Volvo EX30 and inviting users to share their experiences, Volvo Cars France is creating a sense of community and appreciation for the Scandinavian-inspired landscapes in France. The campaign not only promotes the brand but also encourages sustainable driving practices and outdoor exploration. With its focus on social media engagement and user-generated content, Volvo Cars France is successfully connecting with its audience and reinforcing its commitment to environmentally conscious driving.