Faced with a drop in popularity of its ChatGPT service, after a historic craze when it was put online, the American company specializing in tools based on artificial intelligence (AI) OpenAI has just added a professional version. Launched on Monday, ChatGPT Enterprise should allow companies to access an improved version of the conversational bot, associated with an enhanced level of security and respect for data compared to previous versions.

The issue of data security has become an essential element as several major groups, including Apple, Amazon and Samsung, have prohibited their employees from using ChatGPT, for fear that sensitive data will be disclosed. “Today marks another step toward embracing AI in the workplace, to fit your organization while protecting your business data,” OpenAI leadership said in a post. from his blog.

The professional version of ChatGPT resembles Bing Chat Enterprise, already offered by Microsoft and based on OpenAI technology, which has signed a major agreement with the group. Like ChatGPT Plus, the paid version of the service for the general public, it will have GPT-4, the most recent AI model of OpenAI. “We believe AI can help and elevate all aspects of your work life and make teams more creative and productive,” the company assured.

The launch comes as ChatGPT fails to capitalize on its launch boom, which made it the fastest-growing app to reach 100 million users before the arrival of X’s rival Threads. /Twitter by Meta, in early summer.

According to SimilarWeb, ChatGPT usage fell by 10% in June and then by the same amount again in July, a drop that can be attributed to the summer holidays. According to SimilarWeb, about 25% of ChatPGT users are between 18 and 24 years old. OpenAI is also facing increasing resistance from the media and other platforms, including X or Reddit, which now prevent the company’s exploration tools from using their data to train their AI.