From now on, beauty is no longer in the eyes of the beholder, but in those of artificial intelligence. Dating app Tinder is currently testing an AI tool that will instead choose users their top five photos to feature on their profile. Concretely, this new feature will review their photos, with their agreement, in order to offer them a selection that would maximize their chances of having a “match”, when the two individuals have “swiped” to the right on the app and can start trading.
Good news for those who dreaded the fateful moment of choosing between a photo with friends and a selfie when creating their account. Bernard Kim, executive of Match Group, the parent company of Tinder, said he “really thinks AI can help our users create better profiles in a more efficient way that really showcases their personality.” during a call with investors and analysts, according to information reported by The Guardian newspaper.
This is not the first time that Tinder has used artificial intelligence for its various features. Indeed, in order to verify the authenticity of the profiles created on the dating application, a “double verification” system has been put in place. New registrants were already being asked to provide a photo of themselves to confirm their identity. For three months, sending a video is also required. Once the process is completed, a blue badge is displayed on the user’s profile, which is reassuring in the context of a meeting. explains Ben Puygrenier, spokesperson for Tinder in France.
A choice in line with the latest user expectations, since “34% of young single people are happy that an artificial intelligence can help them develop a dating profile”, revealed in May Tinder’s latest report on the future of dating. (Future of Dating 2023). However, these hearts to take “are hardly interested in generic profiles and devoid of the authenticity which is so dear to them”.
Artificial intelligence has also been used by the app in the fight against online harassment. “A notification asking the user “Are you sure?” appears before sending the message when the system detects inappropriate words or if a lot of messages are sent at once. This feature has reduced these types of incidents.” On the intended recipient side of these types of messages, “the notification ‘Is this person bothering you?’ appears, allowing Tinder to take over the situation if necessary.” completes Ben Puygrenier.
New features using artificial intelligence could see the light of day, such as help in writing profile biographies. If Tinder “takes a step back from artificial intelligence”, the application wishes through AI to use processes “useful in the context of a meeting”, while “ensuring the security of the user,” he continues.
“Tinder plans to leverage the capabilities of artificial intelligence to present the right content to the right people to improve relevance and ultimately user results,” reports Match Group’s latest letter, intended for its investors. While the functionality of swiping right when the individual wishes to trade remains the same, the changes “aim to make the app more dynamic and engaging. Features will begin rolling out to select markets later this month,” the letter completes.
