A tsunami. The film “Barbie”, starring actors Margot Robbie and Ryan Gosling, has already grossed nearly $155 million in US and Canadian cinemas this weekend, according to its distributor Warner Bros. Driven by an unparalleled promotional campaign, the sexagenarian doll thus signs the best cinematic start of the year in North America.
France did not resist the surge “Barbie” either: the film took the lead in the annual ranking, exceeding the threshold of 6,000 Parisian admissions just a few hours after its release.
Greta Gerwig’s opus thus beats its rival “Oppenheimer”, another summer blockbuster released the same day. Christopher Nolan’s feature film, which chronicles the making of the atomic bomb, grossed 80.5 million in the United States and Canada this weekend, which ranks it as the second best start of the year in North America.
These two successes – popular and critical – are a relief for the American film industry, which was worried about a lackluster summer in terms of admissions.
