On the shelves, discounts attract more than one consumer looking for savings. Before going to the store, some do not hesitate to spot the promotions in the paper catalogs of the brands or on their website. Nearly 60% of French people choose the establishments where they shop according to their promotional offers.
According to an Ifop study for the magazine “150 euros”, and also revealed by Le Figaro, “83% of French people consider that promotions are essential for their food shopping”. In question, prices that continue to climb with food inflation amounting to 14% over one year, according to the latest figures from INSEE. “Promotions are an integral part of the daily life of the French and remain an essential aid [for] the management of their purchasing power”, notes Frédéric Dabi, general manager opinion of the Ifop group.
To benefit from these precious discounts, three brands are favored by the 1000 respondents of the study: Leclerc, Lidl and Carrefour. Each group insists on purchasing power with slogans, such as “unbeatable” prices at Lidl, “shock” prices for Carrefour or even “everything that matters to you exists at E.Leclerc prices”. Lidl and Carrefour are also participating in the “anti-inflation quarter”, promoted by the government, with a selection of products at reduced prices.
If some brands, such as Carrefour, Cora or Monoprix have already stopped the production of promotional catalogs in paper version, the French are still attached to this format. They are thus 62% to prefer this version of the Leclerc catalog, according to Ifop. Despite this observation, Michel-Edouard Leclerc, president of the Leclerc centers, had underlined last December the end of physical prospectuses by September 2023.
To meet this consumer need, Éric Paumier launched the magazine “150 euros” last May to “defend the purchasing power of the French”. In particular, he promises to save 150 euros each week thanks to local promotions in stores around you. This publication also presents itself as a solution against paper waste. Indeed, “150 euros” is only sent to registered people and includes promotions from several brands. What to avoid the total end of promotional flyers sent by brands.
